Marketing Management 2025/2026 Exam
Questions Marking Scheme New Update
| A+ Rated
Consumer Markets - 🧠 ANSWER ✔✔Purchasers and household members
who intend to consume or benefit from purchased products and do not buy
products to make profits
Business Markets - 🧠 ANSWER ✔✔Individuals or groups that purchase a
specific kind of product for resale, direct use in producing other products or
use in general daily operations
Market segment - 🧠 ANSWER ✔✔Individuals, groups, or organizations with
one or more similar characteristics that cause them to have similar product
needs
Market segmentation - 🧠 ANSWER ✔✔The process of dividing a total
market into groups with relatively similar product needs to design a
marketing mix that matches those needs
COPYRIGHT©NINJANERD 2025/2026. YEAR PUBLISHED 2025. COMPANY REGISTRATION NUMBER: 619652435. TERMS OF USE. PRIVACY
1
STATEMENT. ALL RIGHTS RESERVED
, Homogeneous market - 🧠 ANSWER ✔✔customers having similar needs for
a product
Undifferentiated targeting strategy - 🧠 ANSWER ✔✔a single marketing mix
directed at the entire market
Heterogeneous market - 🧠 ANSWER ✔✔individuals or organizations with
diverse needs for products in the same class
Concentrated targeting strategy - 🧠 ANSWER ✔✔targeting a single market
segment using one marketing mix
Undifferentiated targeting strategy - 🧠 ANSWER ✔✔a single marketing mix
directed at the entire market
Target-Market Selection Process - 🧠 ANSWER ✔✔Step 1: Identify the
Appropriate Targeting Strategy
Step 2: Determine Which Segmentation Variables to Use
Step 3: Develop Market Segment Profiles
Step 4: Evaluate Relevant Market Segments
Step 5: Select Specific Target Markets
COPYRIGHT©NINJANERD 2025/2026. YEAR PUBLISHED 2025. COMPANY REGISTRATION NUMBER: 619652435. TERMS OF USE. PRIVACY
2
STATEMENT. ALL RIGHTS RESERVED
Questions Marking Scheme New Update
| A+ Rated
Consumer Markets - 🧠 ANSWER ✔✔Purchasers and household members
who intend to consume or benefit from purchased products and do not buy
products to make profits
Business Markets - 🧠 ANSWER ✔✔Individuals or groups that purchase a
specific kind of product for resale, direct use in producing other products or
use in general daily operations
Market segment - 🧠 ANSWER ✔✔Individuals, groups, or organizations with
one or more similar characteristics that cause them to have similar product
needs
Market segmentation - 🧠 ANSWER ✔✔The process of dividing a total
market into groups with relatively similar product needs to design a
marketing mix that matches those needs
COPYRIGHT©NINJANERD 2025/2026. YEAR PUBLISHED 2025. COMPANY REGISTRATION NUMBER: 619652435. TERMS OF USE. PRIVACY
1
STATEMENT. ALL RIGHTS RESERVED
, Homogeneous market - 🧠 ANSWER ✔✔customers having similar needs for
a product
Undifferentiated targeting strategy - 🧠 ANSWER ✔✔a single marketing mix
directed at the entire market
Heterogeneous market - 🧠 ANSWER ✔✔individuals or organizations with
diverse needs for products in the same class
Concentrated targeting strategy - 🧠 ANSWER ✔✔targeting a single market
segment using one marketing mix
Undifferentiated targeting strategy - 🧠 ANSWER ✔✔a single marketing mix
directed at the entire market
Target-Market Selection Process - 🧠 ANSWER ✔✔Step 1: Identify the
Appropriate Targeting Strategy
Step 2: Determine Which Segmentation Variables to Use
Step 3: Develop Market Segment Profiles
Step 4: Evaluate Relevant Market Segments
Step 5: Select Specific Target Markets
COPYRIGHT©NINJANERD 2025/2026. YEAR PUBLISHED 2025. COMPANY REGISTRATION NUMBER: 619652435. TERMS OF USE. PRIVACY
2
STATEMENT. ALL RIGHTS RESERVED
