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CMN 421 Final Exam Questions and Correct
Answers/ Latest Update / Already Graded
Elaboration Likelihood Model (ELM)
Ans: a dual-processing model that highlights the processes by which persuasion
occurs. it stipulates that there are two distinct ways people process communications:
the central and peripheral routes, with the routes differing in the likelihood that
people will elaborate on the message.
Central Route
Ans: Considerable cognitive elaboration
Motivation to Process: high involvement (quality of argument), high knowledge
Cues: arguments, evidence, narratives (??), statistics (??)
Peripheral Route
Ans: Simple cues (physical appeals)
Motivation to Process: low involvement (number of arguments), low knowledge
Cues: anything emotional, flashy/novelty, source factors
Heuristics
Ans: Simple decision-making rules
forewarning
Ans: - commercial breaks
- "we need to talk" (bad)
- "I have to tell you something" (bad)
Yale Attitude Change model
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Ans: every time we are exposed to a persuasive message, we pay attention to it
Fear Appeals
Ans: persuasive communication that tries to scare people into changing their
attitudes by conjuring up negative consequences that will occur if they do not
comply with message recommendations.
fail when:
- irrelevant to recipients' needs
- too little fear
- illusion of invulnerability
- do not want to admit something bad will happen to them
theories:
- Drive Theories
- Parallel Response Model (Leventhal, 1970)
- Subjective Expected Utility (SEU) Models (Protection Motivation Theory)
- Extended Parallel Process Model (EPPM)
relationship between fear and acceptance is linear
Guilt appeals
CMN 421 Final Exam Questions and Correct
Answers/ Latest Update / Already Graded
Elaboration Likelihood Model (ELM)
Ans: a dual-processing model that highlights the processes by which persuasion
occurs. it stipulates that there are two distinct ways people process communications:
the central and peripheral routes, with the routes differing in the likelihood that
people will elaborate on the message.
Central Route
Ans: Considerable cognitive elaboration
Motivation to Process: high involvement (quality of argument), high knowledge
Cues: arguments, evidence, narratives (??), statistics (??)
Peripheral Route
Ans: Simple cues (physical appeals)
Motivation to Process: low involvement (number of arguments), low knowledge
Cues: anything emotional, flashy/novelty, source factors
Heuristics
Ans: Simple decision-making rules
forewarning
Ans: - commercial breaks
- "we need to talk" (bad)
- "I have to tell you something" (bad)
Yale Attitude Change model
, 2 | Page
Ans: every time we are exposed to a persuasive message, we pay attention to it
Fear Appeals
Ans: persuasive communication that tries to scare people into changing their
attitudes by conjuring up negative consequences that will occur if they do not
comply with message recommendations.
fail when:
- irrelevant to recipients' needs
- too little fear
- illusion of invulnerability
- do not want to admit something bad will happen to them
theories:
- Drive Theories
- Parallel Response Model (Leventhal, 1970)
- Subjective Expected Utility (SEU) Models (Protection Motivation Theory)
- Extended Parallel Process Model (EPPM)
relationship between fear and acceptance is linear
Guilt appeals
