MMC 2000 Exam 1 Clayton
FSU
1. Communication * The process of creating shared meaning
- It is the transmission of a message from a source to a receiver
2. The process Source, Message, Receiver, Channel
of communica-
tion could be
de- scribed
as......
3. Media = ? Communication
4. Who created technical lan- guage far beyond the
the one-way receiver's level of skill, Does com-
model of
communica-
tion?
5. Does a fish
know that it is
wet?
6. What is
Harold's One-
way model of
communica-
tion?
7. Based on
Laswell's
model: If the
source, such as
a Professor,
speaks a
1/
22
, MMC 2000 Exam 1 Clayton
FSU
Harold Laswell in 1948
No
* Relates to us not knowing
how communication is
directly attecting us
WHO (Communicator) ,
Says WHAT (Message),
Through WHICH channel
(Medi- um) , To WHOM
(receiver), With what
(EFFECT)
No, There must be a sharing
(or
correspondence) of meaning
for communication to take
place
2/
22
, MMC 2000 Exam 1 Clayton
FSU
municatio
n occur?
8. Problems Doesn't account for interference in communication or non-
with Laswell's verbals It suggests that the receiver PASSIVELY accepts
model the
source's message
9. Feedback The response to a given communication; not included in Laswell's model
10. Who created Decod- ed Messages
Schramm's
mod- el of
communica-
tion?
11. What is the
difference
be- tween
Laswell and
Schramm's
model?
12. Interpersonal
Communicatio
n
13. Encoding/
Encod- ed
Messages
14. Decoding/
3/
22
FSU
1. Communication * The process of creating shared meaning
- It is the transmission of a message from a source to a receiver
2. The process Source, Message, Receiver, Channel
of communica-
tion could be
de- scribed
as......
3. Media = ? Communication
4. Who created technical lan- guage far beyond the
the one-way receiver's level of skill, Does com-
model of
communica-
tion?
5. Does a fish
know that it is
wet?
6. What is
Harold's One-
way model of
communica-
tion?
7. Based on
Laswell's
model: If the
source, such as
a Professor,
speaks a
1/
22
, MMC 2000 Exam 1 Clayton
FSU
Harold Laswell in 1948
No
* Relates to us not knowing
how communication is
directly attecting us
WHO (Communicator) ,
Says WHAT (Message),
Through WHICH channel
(Medi- um) , To WHOM
(receiver), With what
(EFFECT)
No, There must be a sharing
(or
correspondence) of meaning
for communication to take
place
2/
22
, MMC 2000 Exam 1 Clayton
FSU
municatio
n occur?
8. Problems Doesn't account for interference in communication or non-
with Laswell's verbals It suggests that the receiver PASSIVELY accepts
model the
source's message
9. Feedback The response to a given communication; not included in Laswell's model
10. Who created Decod- ed Messages
Schramm's
mod- el of
communica-
tion?
11. What is the
difference
be- tween
Laswell and
Schramm's
model?
12. Interpersonal
Communicatio
n
13. Encoding/
Encod- ed
Messages
14. Decoding/
3/
22
