BCOR 350 FINAL VERIFIED WITH 100%
CORRECT ANSWERS
, "Sandy is a buyer for a museum gift shop. Her organization uses a large amount of gift-
wrapping supplies, so she decides to negotiate an agreement with a local maker of
these supplies to automatically ship them to the museum once a week. This type of
arrangement is called a(n) _____." - ANSWERe-procurement process
Which of the following products or services are most likely to be high-involvement
decisions? Select all that apply. - ANSWERAn automobile
An engagement ring
"True or false: In the end, marketing is mostly about creating and satisfying the
consumer s needs." - ANSWERFalse
The psychologist Carl Jung proposed the personality category of _____ to describe
people who tend to be shy and are happy being alone. - ANSWERintrovert
Marketers should take steps to reduce or avoid cognitive dissonance at which stage in
the buying process? - ANSWERAfter the post-purchase stage
The process of marketing begins when something that is wanted or needed and the
people who want or need it are _____. - ANSWERidentified
A product or service represents good value if the benefit gained from it is greater than
its _____. - ANSWERcost
The idea of place in the marketing mix concerns which question? - ANSWERWhere or
how does the customer buy the product?
A cosmetics manufacturer known for its low-priced offerings decides to create a
premium line of cosmetics products. How might the company market this line to more
discerning customers who are willing to pay for high quality? - ANSWERBy naming the
ingredients used in production
Building and maintaining relationships with customers is especially important when
_____. - ANSWERmore and more product choices enter the market
The marketing information and research section in a marketing plan does which of the
following? - ANSWERDiscusses key questions that need to be answered and the
information needed to answer them
CORRECT ANSWERS
, "Sandy is a buyer for a museum gift shop. Her organization uses a large amount of gift-
wrapping supplies, so she decides to negotiate an agreement with a local maker of
these supplies to automatically ship them to the museum once a week. This type of
arrangement is called a(n) _____." - ANSWERe-procurement process
Which of the following products or services are most likely to be high-involvement
decisions? Select all that apply. - ANSWERAn automobile
An engagement ring
"True or false: In the end, marketing is mostly about creating and satisfying the
consumer s needs." - ANSWERFalse
The psychologist Carl Jung proposed the personality category of _____ to describe
people who tend to be shy and are happy being alone. - ANSWERintrovert
Marketers should take steps to reduce or avoid cognitive dissonance at which stage in
the buying process? - ANSWERAfter the post-purchase stage
The process of marketing begins when something that is wanted or needed and the
people who want or need it are _____. - ANSWERidentified
A product or service represents good value if the benefit gained from it is greater than
its _____. - ANSWERcost
The idea of place in the marketing mix concerns which question? - ANSWERWhere or
how does the customer buy the product?
A cosmetics manufacturer known for its low-priced offerings decides to create a
premium line of cosmetics products. How might the company market this line to more
discerning customers who are willing to pay for high quality? - ANSWERBy naming the
ingredients used in production
Building and maintaining relationships with customers is especially important when
_____. - ANSWERmore and more product choices enter the market
The marketing information and research section in a marketing plan does which of the
following? - ANSWERDiscusses key questions that need to be answered and the
information needed to answer them
