©THESTAR 2025 ALL RIGHTS RESERVED 11:44 AM A+
Capsim Exam Questions And Answers
|Latest 2025 | Guaranteed Pass
R&D includes what areas: - Answer✔1. to reposition a product
perceptual map chart - Answer✔- shows how we track evolving customer demands in the
industry
- each solid circle represents a market segment of customers with similar preferences
- customers expect your products to be positioned within these solid circles
- every year the market segments are drifting down and to the right across the perceptual map
as customer demands evolve
- changing performance/size will reposition the product
R&D revision date - Answer✔- after repositioning your product by changing the mtbf, size and
performance the revision date is when your product will be produced and sold at the adjusted
amounts
- age at revision will be cut in half which can be seen in the age profile
R&D cost - Answer✔- based on how long the project will take the company to complete
R&D product name - Answer✔- maximum length of 6 characters
- should begin with the same letter as that of your team name
R&D pfmn = performance - Answer✔- indicates how well your product performs (speed,
sensitivity)
- long term trends is toward higher performance
- for existing products, the farther the move the longer the time and higher the cost
- for new products, project length depends upon proximity to existing products
1|Page
, ©THESTAR 2025 ALL RIGHTS RESERVED 11:44 AM A+
- is on perceptual map
R&D size - Answer✔- on perceptual map
- indicates physical dimensions of the product
- long term trend to smaller products
- for existing products, the farther the move the longer the time and higher the cost
- for new products, project length depends upon proximity to existing products
R&D mtbf - mean time before failure - Answer✔- predicts reliability
- similar to improving the design
- increasing MTBF increases the material cost and makes the product more appealing
- indicates the average number of hours your product will operate before it fails
- higher reliability implies higher material costs to build you product
R&D revision date - Answer✔- date the project will complete
- until this date, the project is produced with the old specifications
- any existing inventory at that time is reworked to the new specifications at no additional cost
- TIP: a new project cannot begin until the old project finishes
- all projects begin on January 1
- projects that finish in december are better than projects that finish in january because the
december revision date will allow you to begin a new project almost immediately while the
january revision date will force you to wait until the next round
R&D age at revision - Answer✔- new perceived age of the design when the product emerges
from R&D
- moving a product on the perceptual map affects the age BUT changing the MTBF
specifications does not
- when the product moves, cusotmers see the product as younger than the old design but not
entirely new
- they could the old agein half and behave as thought the design is younger
R&D project costs - Answer✔- total cost of the project in thousands of dollars
- most you can spend in any year is $1
- if the project costs more than $1 million, $1 million will be spent this year plus the remaining
balance in future years
2|Page
, ©THESTAR 2025 ALL RIGHTS RESERVED 11:44 AM A+
R&D industry conditions report - Answer✔- has the drift rate for each market segment in table
1 to help plan R&D decisions
- drift rates are how fast each market segment is moving across the perceptual map
R&D process overall - Answer✔In summary, to reposition a product you would do the
following: Research current customer buying criteria in the Courier report. Display the R&D
worksheet. Adjust Performance, Size, & MTBF. Observe impacts upon age, material costs, and
R&D completion dates. Save the decisions.
Marketing - Price - Answer✔- customer expects prices to fall within a reasonable range and fall
each year
- EX) $15 low end and $40 in highe end
- for this year's expected price ranges, visit the segment pages under "Last Year's Reports"
- penalty for pricing product above the range: every dollar above the price range will lose 20%
demand for your product ; at $5 above the price range, demand will fall to zero
Marketing - Promo budget - Answer✔- in thousnands
- promotion drives customer awareness and thus also sales
- promotion drives all interactions with the customer BEFORE they begin to actively shop
- awareness decays over time
- you lose 1/3rd each year as customers forget the product
- promotion is subject to diminishing returns
Marketing - sales budget - Answer✔- in thousands
- drives accessibility which examines "how easy it is for customers in the segment to interact
with my company during and after the sale?"
- it measures distribution channels, sales force, shelf space, order entry systems, customer
support, etc
- the easier it is to interact with your company the more likely a company will choose your
product
- 60% accessibility rating means 60% of customer find it easy to work with you and 40% don't
- accessibility is a segment issue; products within the esgment are assigned the segment's
accessibility
- products in the rough cuts are prorated
- diminishing returns apply
3|Page
Capsim Exam Questions And Answers
|Latest 2025 | Guaranteed Pass
R&D includes what areas: - Answer✔1. to reposition a product
perceptual map chart - Answer✔- shows how we track evolving customer demands in the
industry
- each solid circle represents a market segment of customers with similar preferences
- customers expect your products to be positioned within these solid circles
- every year the market segments are drifting down and to the right across the perceptual map
as customer demands evolve
- changing performance/size will reposition the product
R&D revision date - Answer✔- after repositioning your product by changing the mtbf, size and
performance the revision date is when your product will be produced and sold at the adjusted
amounts
- age at revision will be cut in half which can be seen in the age profile
R&D cost - Answer✔- based on how long the project will take the company to complete
R&D product name - Answer✔- maximum length of 6 characters
- should begin with the same letter as that of your team name
R&D pfmn = performance - Answer✔- indicates how well your product performs (speed,
sensitivity)
- long term trends is toward higher performance
- for existing products, the farther the move the longer the time and higher the cost
- for new products, project length depends upon proximity to existing products
1|Page
, ©THESTAR 2025 ALL RIGHTS RESERVED 11:44 AM A+
- is on perceptual map
R&D size - Answer✔- on perceptual map
- indicates physical dimensions of the product
- long term trend to smaller products
- for existing products, the farther the move the longer the time and higher the cost
- for new products, project length depends upon proximity to existing products
R&D mtbf - mean time before failure - Answer✔- predicts reliability
- similar to improving the design
- increasing MTBF increases the material cost and makes the product more appealing
- indicates the average number of hours your product will operate before it fails
- higher reliability implies higher material costs to build you product
R&D revision date - Answer✔- date the project will complete
- until this date, the project is produced with the old specifications
- any existing inventory at that time is reworked to the new specifications at no additional cost
- TIP: a new project cannot begin until the old project finishes
- all projects begin on January 1
- projects that finish in december are better than projects that finish in january because the
december revision date will allow you to begin a new project almost immediately while the
january revision date will force you to wait until the next round
R&D age at revision - Answer✔- new perceived age of the design when the product emerges
from R&D
- moving a product on the perceptual map affects the age BUT changing the MTBF
specifications does not
- when the product moves, cusotmers see the product as younger than the old design but not
entirely new
- they could the old agein half and behave as thought the design is younger
R&D project costs - Answer✔- total cost of the project in thousands of dollars
- most you can spend in any year is $1
- if the project costs more than $1 million, $1 million will be spent this year plus the remaining
balance in future years
2|Page
, ©THESTAR 2025 ALL RIGHTS RESERVED 11:44 AM A+
R&D industry conditions report - Answer✔- has the drift rate for each market segment in table
1 to help plan R&D decisions
- drift rates are how fast each market segment is moving across the perceptual map
R&D process overall - Answer✔In summary, to reposition a product you would do the
following: Research current customer buying criteria in the Courier report. Display the R&D
worksheet. Adjust Performance, Size, & MTBF. Observe impacts upon age, material costs, and
R&D completion dates. Save the decisions.
Marketing - Price - Answer✔- customer expects prices to fall within a reasonable range and fall
each year
- EX) $15 low end and $40 in highe end
- for this year's expected price ranges, visit the segment pages under "Last Year's Reports"
- penalty for pricing product above the range: every dollar above the price range will lose 20%
demand for your product ; at $5 above the price range, demand will fall to zero
Marketing - Promo budget - Answer✔- in thousnands
- promotion drives customer awareness and thus also sales
- promotion drives all interactions with the customer BEFORE they begin to actively shop
- awareness decays over time
- you lose 1/3rd each year as customers forget the product
- promotion is subject to diminishing returns
Marketing - sales budget - Answer✔- in thousands
- drives accessibility which examines "how easy it is for customers in the segment to interact
with my company during and after the sale?"
- it measures distribution channels, sales force, shelf space, order entry systems, customer
support, etc
- the easier it is to interact with your company the more likely a company will choose your
product
- 60% accessibility rating means 60% of customer find it easy to work with you and 40% don't
- accessibility is a segment issue; products within the esgment are assigned the segment's
accessibility
- products in the rough cuts are prorated
- diminishing returns apply
3|Page
