Capsim Exam Study Guide UPDATED
ACTUAL Exam Questions and CORRECT
Answers
When opening the Excel version of Capsim, you should do what to Macros? - CORRECT
ANSWER - Enable
If there are two identical products, one that has 100% accessibility and one that has 0%
accessibility, - CORRECT ANSWER - the product with 100% accessibility will outsell the
other 2 to 1 providing all other attributes are identical
How many products does every team start with? - CORRECT ANSWER - Five products
What are three of the five Segments? - CORRECT ANSWER - Traditional, Low End,
Performance
A segment manager's task is to - CORRECT ANSWER - verify the products entering and
leaving a segment, the margin potential for those products, capacity level and the distribution
system as compared to competitors
Successful managers will - CORRECT ANSWER - Create a strategy, coordinate company
activities, and analyze the market and its competing products
True/False: After you have uploaded your decisions to the website, you can change your official
decisions as many times as you want prior to the processing date and time of the round. -
CORRECT ANSWER - True
What is the difference between the market segments at the beginning of the round to the final
round? - CORRECT ANSWER - The fine cuts overlap in the beginning and in year 8 only
the rough cuts overlap
, Once you upload your official decisions during a round, how many times can you change them
before the end of the round? - CORRECT ANSWER - As many times as you want
What trend can be explicitly observed in the industry in which your company is operating? -
CORRECT ANSWER - Products become smaller and smaller
On the perceptual map, the percentage of customers interested in a product positioned outside of
the rough cuts of that product is - CORRECT ANSWER - 0%
MTBF is measured in - CORRECT ANSWER - hour increments
customers that want low prices and are willing to sacrifice miniaturization and performance are
in the - CORRECT ANSWER - low End segment
customers that want small products and are willing to sacrifice performance are in the -
CORRECT ANSWER - size segment
In Capstone, pricing standards are set by: - CORRECT ANSWER - customers (market
segments)
"Reliability" is expressed in terms of - CORRECT ANSWER - Mean Time Before Failure
MTBF measures what? - CORRECT ANSWER - reliability
The two characteristics that the perceptual map evaluates are - CORRECT ANSWER -
Performance and size
The Perceptual Map is - CORRECT ANSWER - a marketing tool used to track the
position of the company's products against those of the competitors
ACTUAL Exam Questions and CORRECT
Answers
When opening the Excel version of Capsim, you should do what to Macros? - CORRECT
ANSWER - Enable
If there are two identical products, one that has 100% accessibility and one that has 0%
accessibility, - CORRECT ANSWER - the product with 100% accessibility will outsell the
other 2 to 1 providing all other attributes are identical
How many products does every team start with? - CORRECT ANSWER - Five products
What are three of the five Segments? - CORRECT ANSWER - Traditional, Low End,
Performance
A segment manager's task is to - CORRECT ANSWER - verify the products entering and
leaving a segment, the margin potential for those products, capacity level and the distribution
system as compared to competitors
Successful managers will - CORRECT ANSWER - Create a strategy, coordinate company
activities, and analyze the market and its competing products
True/False: After you have uploaded your decisions to the website, you can change your official
decisions as many times as you want prior to the processing date and time of the round. -
CORRECT ANSWER - True
What is the difference between the market segments at the beginning of the round to the final
round? - CORRECT ANSWER - The fine cuts overlap in the beginning and in year 8 only
the rough cuts overlap
, Once you upload your official decisions during a round, how many times can you change them
before the end of the round? - CORRECT ANSWER - As many times as you want
What trend can be explicitly observed in the industry in which your company is operating? -
CORRECT ANSWER - Products become smaller and smaller
On the perceptual map, the percentage of customers interested in a product positioned outside of
the rough cuts of that product is - CORRECT ANSWER - 0%
MTBF is measured in - CORRECT ANSWER - hour increments
customers that want low prices and are willing to sacrifice miniaturization and performance are
in the - CORRECT ANSWER - low End segment
customers that want small products and are willing to sacrifice performance are in the -
CORRECT ANSWER - size segment
In Capstone, pricing standards are set by: - CORRECT ANSWER - customers (market
segments)
"Reliability" is expressed in terms of - CORRECT ANSWER - Mean Time Before Failure
MTBF measures what? - CORRECT ANSWER - reliability
The two characteristics that the perceptual map evaluates are - CORRECT ANSWER -
Performance and size
The Perceptual Map is - CORRECT ANSWER - a marketing tool used to track the
position of the company's products against those of the competitors
