CHAPTER1
Information Literacy
• “Ability to locate, evaluate and use effectively the needed information”
(Association of College and Research Libraries)
• Radically changing business landscape
• There isn’t a single modern managerial discipline that isn’t being deeply
and profoundly impacted by tech
• Tech skills are being “built into” jobs everywhere
• Yet, Technology knowledge itself is not going to be sufficient
• Socio-technical – the human and the technical
Business Intelligence
• The ability to gather and make sense of information about your business
• A set of techniques
• Processes
• Technologies
• Designed to enable managers to:
• Gain superior insight about the organization
• Gain superior understanding of the business
• Make better decisions
Data Analytics
Competitive Intelligence
• Not industrial espionage
• External business environment
• Competitive as compared to set
• Customers, key stakeholders
• Secondary research
• public domain material
• Misinformation
• news aggregator, databases
• Primary research
• networking
, Trends
• Mine data in real time
• Analyze unstructured ‘messy’ data
• Customer Managed Interactions
CHAPTER2
Data, information
• Data are specific, objective facts/observances
• Easily structured, often quantified
• Easily captured on machines & transferred
• Information is data endowed with relevance and purpose.
• Organized and interpreted - presented in context so that it can answer a
question or support decision making
• Recipient determines data vs. information
• Human mediation is necessary
Types of Data
• Subscription
• What we tell
• Transaction
• What we do
• Psychographic
• What we feel/how we act
Knowledge
• Knowledge is information that has been synthesized and contextualized
• Aggregated and filtered through human experience (includes reflection,
synthesis, context)
• Hard to structure
• Difficult to capture on machines
• Often tacit
• Derived from experience and expertise
Data are collected in Context
• ‘Read’ databases
• What is included/excluded – codified and categorized
• What is classified is considered important, politically, economically, ideologically,
etc.
• By examining what is included/left out of these systems, we can start to form the
context of systems.
Enabling and constraining - descriptions of the world in terms of repeatable entities
Easier to use
• MS-DOS – copy file from CD-ROM to Hard Drive
• COPY[/Y|[/A][/B][D:][PATH]filename[/A][/B][c:][path][filename][/v]
• GUI – determine icon, drag to location.
• SQL versus Query by Design
•
Information Literacy
• “Ability to locate, evaluate and use effectively the needed information”
(Association of College and Research Libraries)
• Radically changing business landscape
• There isn’t a single modern managerial discipline that isn’t being deeply
and profoundly impacted by tech
• Tech skills are being “built into” jobs everywhere
• Yet, Technology knowledge itself is not going to be sufficient
• Socio-technical – the human and the technical
Business Intelligence
• The ability to gather and make sense of information about your business
• A set of techniques
• Processes
• Technologies
• Designed to enable managers to:
• Gain superior insight about the organization
• Gain superior understanding of the business
• Make better decisions
Data Analytics
Competitive Intelligence
• Not industrial espionage
• External business environment
• Competitive as compared to set
• Customers, key stakeholders
• Secondary research
• public domain material
• Misinformation
• news aggregator, databases
• Primary research
• networking
, Trends
• Mine data in real time
• Analyze unstructured ‘messy’ data
• Customer Managed Interactions
CHAPTER2
Data, information
• Data are specific, objective facts/observances
• Easily structured, often quantified
• Easily captured on machines & transferred
• Information is data endowed with relevance and purpose.
• Organized and interpreted - presented in context so that it can answer a
question or support decision making
• Recipient determines data vs. information
• Human mediation is necessary
Types of Data
• Subscription
• What we tell
• Transaction
• What we do
• Psychographic
• What we feel/how we act
Knowledge
• Knowledge is information that has been synthesized and contextualized
• Aggregated and filtered through human experience (includes reflection,
synthesis, context)
• Hard to structure
• Difficult to capture on machines
• Often tacit
• Derived from experience and expertise
Data are collected in Context
• ‘Read’ databases
• What is included/excluded – codified and categorized
• What is classified is considered important, politically, economically, ideologically,
etc.
• By examining what is included/left out of these systems, we can start to form the
context of systems.
Enabling and constraining - descriptions of the world in terms of repeatable entities
Easier to use
• MS-DOS – copy file from CD-ROM to Hard Drive
• COPY[/Y|[/A][/B][D:][PATH]filename[/A][/B][c:][path][filename][/v]
• GUI – determine icon, drag to location.
• SQL versus Query by Design
•
