SPMT 370 Waltemyer Unit 1 test Questions and
Answers Fully Solved 100%
Course Behavior - Answer-is a dynamic process, that can involve many people,
involves many decisions, and involves consumer emotions
/.consumer behavior as a field of study - Answer-study of consumers as they go about
the consumption process; the science of studying how consumers seek value in an
effort to address real needs
/.Segmentation Types - Answer-Behavior, Demographic, Psychographic
/.Behavior segmentation type - Answer-Need-based, discount, new, and potential
/.Demographic - Answer-Age, race/ethnicity, social class/income, sex/gender
/.Psychographic - Answer-Believer, Experiencer, Innovator, Impulsive, Socialite,
Wanderer
/.Touchpoint - Answer-direct contacts between the firm and a customer
/.What affects consumer behavior? - Answer-External influences, internal influences,
decision making process, outcomes and issues
/.What are the approaches to studying consumer behavior? - Answer-Description,
Explanatory, and Exploratory (Quantitative- survey/questionnaire Qualitative-
Ethnography, interviews, focus groups, secret shoppers)
/.What does STP stand for? - Answer-Segmentation, Targeting, Positioning
/.why is consumer behavior dynamic? - Answer-Economy, technology, and globalization
/.Consumer behavior theory - Answer-illustrates factors that shape consumption-related
behaviors and determine the value associated with consumption
/.What is consumption? - Answer-the process by which consumers use and transform
products into value
/.Value= - Answer-benefits - costs
/.Utilitarian Value - Answer-a value derived from a product or service that helps the
consumer solve problems and accomplish tasks
, /.Hedonic Value - Answer-value derived from the gratification that comes from some
task
/.Total value concept (TVC) - Answer-practiced when companies operate with the
understanding that products provide value in multiple ways
/.TVC - Answer-Every produts value proposition is made up of the augmented elemets,
plus the ancillary elements
/.4 P's - Answer-Product, Price, Place, Promotion
/.Product Differentiation - Answer-creating and designing products so that customers
perceive them as different from competing products
/.product positioning - Answer-the way a product is designed to create a perception in
the mind of the consumer
/.Perceptual map - Answer-the tool used to graphically depict the positioning of
competing products
/.Blue Ocean Strategy - Answer-positioning a firm far away from competitors' positions
so that it creates an industry of its own and, at least for a time, isolates itself from
competitors
/.Consumer personality - Answer-individual characteristics (motivation, values,
personality, lifestyle, self-image, and emotions)
/.consumer psychology - Answer-processes of the mind (attitudes, learning,
perceptions, memory)
/.Motivation - Answer-inner reasons that provide energy needed to achieve a goal
/.Regulatory focus theory - Answer-consumer behavior is centered around two primary
orientations (Homeostasis and Self Improvement)
/.Homeostasis - Answer-prevention focused (Utilitarian)
/.Self-improvement - Answer-Promotion focused (Hedonic)
/.Are sport products a want or need? - Answer-they are a want
/.Need/want satisfaction is - Answer-subjective and dynamic
/.Maslow's Hierarchy of Needs - Answer-(level 1) Physiological Needs, (level 2) Safety
and Security, (level 3) Relationships, Love and Affection, (level 4) Self Esteem, (level 5)
Self Actualization
Answers Fully Solved 100%
Course Behavior - Answer-is a dynamic process, that can involve many people,
involves many decisions, and involves consumer emotions
/.consumer behavior as a field of study - Answer-study of consumers as they go about
the consumption process; the science of studying how consumers seek value in an
effort to address real needs
/.Segmentation Types - Answer-Behavior, Demographic, Psychographic
/.Behavior segmentation type - Answer-Need-based, discount, new, and potential
/.Demographic - Answer-Age, race/ethnicity, social class/income, sex/gender
/.Psychographic - Answer-Believer, Experiencer, Innovator, Impulsive, Socialite,
Wanderer
/.Touchpoint - Answer-direct contacts between the firm and a customer
/.What affects consumer behavior? - Answer-External influences, internal influences,
decision making process, outcomes and issues
/.What are the approaches to studying consumer behavior? - Answer-Description,
Explanatory, and Exploratory (Quantitative- survey/questionnaire Qualitative-
Ethnography, interviews, focus groups, secret shoppers)
/.What does STP stand for? - Answer-Segmentation, Targeting, Positioning
/.why is consumer behavior dynamic? - Answer-Economy, technology, and globalization
/.Consumer behavior theory - Answer-illustrates factors that shape consumption-related
behaviors and determine the value associated with consumption
/.What is consumption? - Answer-the process by which consumers use and transform
products into value
/.Value= - Answer-benefits - costs
/.Utilitarian Value - Answer-a value derived from a product or service that helps the
consumer solve problems and accomplish tasks
, /.Hedonic Value - Answer-value derived from the gratification that comes from some
task
/.Total value concept (TVC) - Answer-practiced when companies operate with the
understanding that products provide value in multiple ways
/.TVC - Answer-Every produts value proposition is made up of the augmented elemets,
plus the ancillary elements
/.4 P's - Answer-Product, Price, Place, Promotion
/.Product Differentiation - Answer-creating and designing products so that customers
perceive them as different from competing products
/.product positioning - Answer-the way a product is designed to create a perception in
the mind of the consumer
/.Perceptual map - Answer-the tool used to graphically depict the positioning of
competing products
/.Blue Ocean Strategy - Answer-positioning a firm far away from competitors' positions
so that it creates an industry of its own and, at least for a time, isolates itself from
competitors
/.Consumer personality - Answer-individual characteristics (motivation, values,
personality, lifestyle, self-image, and emotions)
/.consumer psychology - Answer-processes of the mind (attitudes, learning,
perceptions, memory)
/.Motivation - Answer-inner reasons that provide energy needed to achieve a goal
/.Regulatory focus theory - Answer-consumer behavior is centered around two primary
orientations (Homeostasis and Self Improvement)
/.Homeostasis - Answer-prevention focused (Utilitarian)
/.Self-improvement - Answer-Promotion focused (Hedonic)
/.Are sport products a want or need? - Answer-they are a want
/.Need/want satisfaction is - Answer-subjective and dynamic
/.Maslow's Hierarchy of Needs - Answer-(level 1) Physiological Needs, (level 2) Safety
and Security, (level 3) Relationships, Love and Affection, (level 4) Self Esteem, (level 5)
Self Actualization
