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Lecture notes

unit one A&B

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Learning aim, A – explore the features of different business and what makes them successful.




A.P1- explain the features of two contrasting business.

Apple


Ownership

Ownership is the legal right to use, possess, and transfer an asset. It can be tangible, such as private
property and land, or intangible, such as intellectual property rights. For example, owning an iPhone
means you have the right to use it, sell it, or give it away. Apple, a publicly traded company, is owned
by its shareholders who have bought shares in the company. This ownership structure allows for the
distribution of profits through dividends and appreciation of stock value.
1.(https://www.investopedia.com/articles/markets/120115/top-5-apple-shareholders.asp)

Liability

Liability refers to the legal responsibilities of a business. Apple operates as a corporation, which
means it has limited liability. This structure protects its shareholders, ensuring they are not
personally responsible for the company's debts or liabilities beyond their investment in the company.
If Apple were to face financial difficulties, its shareholders would not lose their personal assets, such
as homes or cars.

Purpose

Apple's purpose is to design and manufacture innovative and high-quality technology products. The
company aims to create products that enrich people's lives, as stated on their website. Apple
achieves this by selling a wide range of products, including iPhones, iPads, Macs, and various
accessories. The company is also committed to sustainability, using recycled materials in its products,
and aiming to become carbon neutral by 2030.

Sector

Apple operates primarily in the tertiary sector, providing services and products directly to consumers.
It also engages in the quaternary sector through research and development, continually innovating
and advancing technology. While Apple does have some involvement in the primary and secondary
sectors, such as mining for raw materials and manufacturing, its core business is in the tertiary and
quaternary sectors. 2(https://finance.yahoo.com/quote/AAPL/profile/)

Scope

Apple's product line includes smartphones, tablets, computers, wearables, and accessories. The
company also offers services such as Apple Music, iCloud, and the App Store. With a vast global
network of retail stores and an online presence, Apple provides a luxurious and high-quality

,customer experience. The company's commitment to innovation extends to marketing, branding,
and corporate social responsibility (CSR) projects.

Size

As one of the largest and most recognisable technology companies in the world, Apple has a
significant presence in the global market. Its extensive product range, innovative designs, and strong
brand identity contribute to its success. With numerous retail stores and a robust online platform,
Apple maintains a dominant position in the technology industry.

Reasons for Success

Apple's success can be attributed to its innovative products, strong brand identity, and effective
marketing strategies. The company has maintained its position as a leader in the technology industry
since the launch of the Macintosh in 1984 and the introduction of the iPhone in 2007. Apple's ability
to consistently deliver high-quality, user-friendly products has built a loyal customer base. The
company uses various marketing strategies, including social media, product launches, and
collaborations with influential figures. Additionally, Apple's emphasis on design and functionality sets
it apart from competitors, ensuring its continued success in the market.



British red cross



Ownership

Ownership means that you legally own something and have every right for that possession. British
Red Cross doesn’t have any shareholders and it's not owned by any individual person or a group, this
organisation is funded by donations made by the general public or events and other organisations
such as other charities who share the same the same gaol which is helping the sick or children and
families in need. But this is a not-for-profit company as it aims to donate to hospitals and help people
who need it.


Liabilities

Liability is that you are responsible for something or someone. British Red Cross has a limited liability
for its volunteers, food for the poor and employees which means that they can’t be held responsible
for any legal troubles or dept if they had unlimited liability they can be held responsible for any
troubles or dept if they had unlimited liability, all shareholders would also be responsible for legal
troubles and dept and persons possessions could be taken if the dept is not paid by the limited time
they have, therefore the sold trades have unlimited liability and so do partnerships.


Purpose

The British Red Cross foundation aim is to focus on helping people through each stage of a crisis,
including recovering, and preparing for risks so they are resilient to face the future. They will deliver
their strategy with people at the centre and through working alongside others, as part of something

, greater. They will reduce their impact by becoming carbon neutral, reducing carbon emissions and
waste, and working in more climate-conscious ways. Red Cross has continuously used the red cross
symbol in connection with numerous goods and services, including as related to fundraising, blood
collection, health and safety, education, and training, medical, dental, nursing, first aid,
humanitarian aid, and emergency and disasters. 3. https://www.redcross.org.uk/about-us/what-we-
do#:~:text=We%20help%20anyone%2C%20anywhere%20in,they%20need%20if%20crisis%20strikes.


Sector

British Red Cross foundation is The Voluntary and Community Sector Emergencies Partnership is
made up of a range of organisations within the sector with the aim of improving coordination at
national and local levels before, during and after emergencies. Bringing together local, national, and
global expertise from the sector, the Emergencies Partnership aims to help people prepare for,
respond to, and recover from emergencies, so that they can rebuild their lives. It also has an
influencing role and gives a voice to those at risk of or affected by disasters and emergencies in the
UK, so that they are at the heart of any response.


Scope

The British Red Cross works in an extensive range of humanitarian activities with the objective of
offering help and support to disadvantaged individuals and communities. This covers right away
response to crises like natural disasters and armed conflicts, in addition to ongoing assistance
provided by health and social care offerings, training in first aid, refugee help, and community
resilience initiatives. The organisations reach goes beyond British borders as it engages in worldwide
humanitarian initiatives aimed at decreasing pain and encouraging resilience. To address
humanitarian needs on both local and global levels, the British Red Cross depends on its extensive
network of volunteers, employees, and partnerships. 4. https://www.redcross.org.uk/about-
us/what-we-do/uk-emergency-
response#:~:text=The%20British%20Red%20Cross%20can,to%20individuals%20and%20families

Size

A recognised humanitarian organisation with a major impact on both the national and international
levels is the British Red Cross. Since its establishment in 1870, it has expanded to rank amongst the
biggest and most reputable charities in the UK. The British Red Cross offers vital support to people in
need, including disaster relief, health and social care services, preparedness for emergencies, and
foreign aid, through its extensive network of volunteers, employees, and supporters. It is an
important and significant force in the humanitarian assistance sector, as shown by its extensive
presence within UK communities and involvement in global aid efforts.


Reason for success

British red cross is successful because to it volunteer network, effective partnership and a broad
range of services, it provides an emergence response, health and social care, and support for
refugees, ensuring comprehensive assistance. The organisation reputation for reliability and neutrally
attracts substantial public a corporate donations, while its committed to training and innovation
ensures comprehensive assistance. The organisations reputation for reliability and neutrality attracts
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