SPMT 370 Waltemyer Unit 1 test
LATEST UPDATED 2025/2026 Questions
and Answers Fully Solved 100%
GRADED AT A+
1. Course Behavior - ANSWER is a dynamic process, that can
involve many people, involves many decisions, and involves
consumer emotions
2. product positioning - ANSWER the way a product is designed to
create a perception in the mind of the consumer
3. Perceptual map - ANSWER the tool used to graphically depict the
positioning of competing products
4. Blue Ocean Strategy - ANSWER positioning a firm far away from
competitors' positions so that it creates an industry of its own and,
at least for a time, isolates itself from competitors
5. Consumer personality - ANSWER individual characteristics
(motivation, values, personality, lifestyle, self-image, and
emotions)
6. consumer psychology - ANSWER processes of the mind (attitudes,
learning, perceptions, memory)
7. Motivation - ANSWER inner reasons that provide energy needed
to achieve a goal
, 8. Regulatory focus theory - ANSWER consumer behavior is
centered around two primary orientations (Homeostasis and Self
Improvement)
9. Homeostasis - ANSWER prevention focused (Utilitarian)
10. Self-improvement - ANSWER Promotion focused (Hedonic)
11. Are sport products a want or need? - ANSWER they are a
want
12. consumer behavior as a field of study - ANSWER study of
consumers as they go about the consumption process; the science
of studying how consumers seek value in an effort to address real
needs
13. Segmentation Types - ANSWER Behavior, Demographic,
Psychographic
14. Behavior segmentation type - ANSWER Need-based,
discount, new, and potential
15. Demographic - ANSWER Age, race/ethnicity, social
class/income, sex/gender
16. Psychographic - ANSWER Believer, Experiencer, Innovator,
Impulsive, Socialite, Wanderer
17. Touchpoint - ANSWER direct contacts between the firm and
a customer
18. What affects consumer behavior? - ANSWER External
influences, internal influences, decision making process, outcomes
and issues
LATEST UPDATED 2025/2026 Questions
and Answers Fully Solved 100%
GRADED AT A+
1. Course Behavior - ANSWER is a dynamic process, that can
involve many people, involves many decisions, and involves
consumer emotions
2. product positioning - ANSWER the way a product is designed to
create a perception in the mind of the consumer
3. Perceptual map - ANSWER the tool used to graphically depict the
positioning of competing products
4. Blue Ocean Strategy - ANSWER positioning a firm far away from
competitors' positions so that it creates an industry of its own and,
at least for a time, isolates itself from competitors
5. Consumer personality - ANSWER individual characteristics
(motivation, values, personality, lifestyle, self-image, and
emotions)
6. consumer psychology - ANSWER processes of the mind (attitudes,
learning, perceptions, memory)
7. Motivation - ANSWER inner reasons that provide energy needed
to achieve a goal
, 8. Regulatory focus theory - ANSWER consumer behavior is
centered around two primary orientations (Homeostasis and Self
Improvement)
9. Homeostasis - ANSWER prevention focused (Utilitarian)
10. Self-improvement - ANSWER Promotion focused (Hedonic)
11. Are sport products a want or need? - ANSWER they are a
want
12. consumer behavior as a field of study - ANSWER study of
consumers as they go about the consumption process; the science
of studying how consumers seek value in an effort to address real
needs
13. Segmentation Types - ANSWER Behavior, Demographic,
Psychographic
14. Behavior segmentation type - ANSWER Need-based,
discount, new, and potential
15. Demographic - ANSWER Age, race/ethnicity, social
class/income, sex/gender
16. Psychographic - ANSWER Believer, Experiencer, Innovator,
Impulsive, Socialite, Wanderer
17. Touchpoint - ANSWER direct contacts between the firm and
a customer
18. What affects consumer behavior? - ANSWER External
influences, internal influences, decision making process, outcomes
and issues
