Marketing An introduction 6th Canadian Edition - Test Bank

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M …



Chapterh01h-hMarketinghFundamentals


Forh Fullh Chaptersh :h
m Chapterh01
hMarketing h Fundamentals




Trueh /h Falseh Questions


1. Marketingh revolvesh primarilyh aroundh promotion.
FALSE



Accessibility: hKeyboard hNavigatio
nhBlooms:hRemember
Difficulty: hEasy
Learning hObjective: h01-
01hExplainhthehrolehof hmarketing hinhanhorganization handhthehimportancehof hmeeting hcustomer hneeds. hTopic:h01-
01hThehRolehof hMarketing



2. Inh mosth organizations,h theh Marketingh functionh providesh theh connectionh toh customers.
TRUE



Accessibility: hKeyboard hNavigatio
nhBlooms:hRemember
Difficulty: hEasy
Learning hObjective: h01-
01hExplainhthehrolehof hmarketing hinhanhorganization handhthehimportancehof hmeeting hcustomer hneeds. hTopic:h01-
01hThehRolehof hMarketing



3. Creatingh productsh withh addedh valueh ish achievedh onlyh throughh pricingh strategies.
FALSE



Accessibility: hKeyboard hNavigatio
nhBlooms:hRemember
Difficulty: hEasy
Learning hObjective: h01-
01hExplainhthehrolehof hmarketing hinhanhorganization handhthehimportancehof hmeeting hcustomer hneeds. hTopic:h01-
03hCreating hCustomer hValue




Forh Fullh Chaptersh :h
1-1




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Chapterh01h-hMarketinghFundamentals


Forh Fullh Chaptersh :h

4. Successfulh marketingh ish focusedh onh customerh needsh andh wants.
TRUE



Accessibility: hKeyboard hNavigatio
nhBlooms:hRemember
Difficulty: hEasy
Learning hObjective: h01-
01hExplainhthehrolehof hmarketing hinhanhorganization handhthehimportancehof hmeeting hcustomer hneeds. hTopic:h01-
02hFocusing honhCustomerhNeeds handh Wants



5. Ahtargeth marketh canh beh formallyh definedh ash theh specifich grouph ofh existingh andh pote
ntialhconsumershtohwhichh marketershdirecththeirh marketinghefforts.
TRUE



Accessibility: hKeyboard hNavigatio
nhBlooms:hRemember
Difficulty: hEasy
Learning hObjective: h01-
01hExplainhthehrolehof hmarketing hinhanhorganization handhthehimportancehof hmeeting hcustomer hneeds. hTopic:h01-
03hCreating hCustomer hValue



6. Theh marketingh mixh refersh toh theh 4h Psh -h product,h price,h promotion,h andh place.
TRUE



Accessibility: hKeyboard hNavigatio
nhBlooms:hRemember
Difficulty: hEasy
Learning hObjective: h01-
02hDefinehandhanalyzehelements hof hthehmarketing hmix. hTopic:h01-
04hCoordinating hthehMarketing hMix



7. Placeh refersh onlyh toh ah physicalh storeh whereh consumersh canh purchaseh ah product.
FALSE



Accessibility: hKeyboard hNavigatio
nhBlooms:hRemember
Difficulty: hEasy
Learning hObjective: h01-
02hDefinehandhanalyzehelements hof hthehmarketing hmix. hTopic:h01-
04hCoordinating hthehMarketing hMix




Forh Fullh Chaptersh :h
1-2




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Chapterh01h-hMarketinghFundamentals


Forh Fullh Chaptersh :h

8. Theh marketingh processh ish ah continuoush oneh thath requiresh marketersh toh payh attentionh toh d
etailhandhapplyhstrategic,hanalytical,handhcreative-thinkinghskills.
TRUE



Accessibility: hKeyboard hNavigatio
nhBlooms:hRemember
Difficulty: hEasy
Learning hObjective: h01-
03hOutlinehthehsteps hinhthehmarketing hprocess. hTopic:h01-
05hThehMarketing hProcess



9. Exchangeh ish describedh ash theh processh ofh planningh andh managingh goods,h services,h orh idea
sh tohmeethconsumerhneedshandhorganizationalhobjectives.
FALSE



Accessibility: hKeyboard hNavigatio
nhBlooms:hRemember
Difficulty: hEasy
Learning hObjective: h01-
03hOutlinehthehsteps hinhthehmarketing hprocess. hTopic:h01-
05hThehMarketing hProcess



10. Inh marketing,h ah producth ish definedh ash somethingh tangibleh thath youh canh touchh andh own
h buthnothexperience.
FALSE



Accessibility: hKeyboard hNavigatio
nhBlooms:hRemember
Difficulty: hEasy
Learning hObjective: h01-
04hDifferentiatehbetween h goods; hservices; handhideas. hTopic: h01-
06h What hCanhBehMarketed?



11. Anh ideah ish ah concepth thath typicallyh looksh forh support.
TRUE



Accessibility: hKeyboard hNavigatio
nhBlooms:hRemember
Difficulty: hEasy
Learning hObjective: h01-
03hOutlinehthehsteps hinhthehmarketing hprocess. hTopic:h01-
06h What hCanhBehMarketed?




Forh Fullh Chaptersh :h
1-3




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Chapterh01h-hMarketinghFundamentals


Forh Fullh Chaptersh :h

12. Marketh describesh theh potentialh consumersh whoh haveh bothh theh willingnessh andh abilityh toh
buyhahproduct.
TRUE



Accessibility: hKeyboard hNavigatio
nhBlooms:hRemember
Difficulty: hEasy
Learning hObjective: h01-
04hDifferentiatehbetween h goods; hservices; handhideas. hTopic: h01-
07h What hIs hahMarket?



13. Inh theh productionh orientationh stage,h companiesh triedh toh hard-sellh inh orderh toh makeh ah profit.
FALSE



Accessibility: hKeyboard hNavigatio
nhBlooms:hRemember
Difficulty: hEasy
Learning hObjective: h01-
05hDescribehthehevolution hof hdifferent hbusiness hphilosophies.hTopic: h01-
08hThehEvolution hof hBusiness hPhilosophies




14. Theh salesh orientationh stageh focusedh onh satisfyingh theh needsh ofh consumersh whileh tryin
gh tohachievehorganizationalhgoals.
FALSE



Accessibility: hKeyboard hNavigatio
nhBlooms:hRemember
Difficulty: hEasy
Learning hObjective: h01-
05hDescribehthehevolution hof hdifferent hbusiness hphilosophies.hTopic: h01-
08hThehEvolution hof hBusiness hPhilosophies



15. Theh marketingh orientationh stageh seth inh whenh organizationsh startedh focusingh onh satisfy
inghtheh needshofhconsumershwhilehachievinghorganizationalhobjectives.
TRUE



Accessibility: hKeyboard hNavigatio
nhBlooms:hRemember
Difficulty: hEasy
Learning hObjective: h01-
05hDescribehthehevolution hof hdifferent hbusiness hphilosophies.hTopic: h01-
08hThehEvolution hof hBusiness hPhilosophies




Forh Fullh Chaptersh :h
1-4




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