Test Bank For Consumer Behavior: Buying, Having, Being 13th Edition All Chapters - 9780135225691

,DOWNLOAD THE Test Bank for Consumer Behavior Buying Having Being 13th Edit
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ion Solomon v2




Consumer Behavior, 13e (Solomon) v2 v2 v2


Chapter 2 Consumer and Social Well-Being
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1) Which act makes it illegal for American executives to bribe foreigners to gain business?
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A) Lanham Act v2


B) Foreign Corrupt Practices Act v2 v2 v2


C) Patriot Act v2


D) Robinson-
Patman Act Answer: B v2 v2 v 2


Diff: 1 v2


LO: 2.1: Ethical business is good business. AAC
v 2 v2 v2 v2 v2 v2 v2


SB: Application of knowledge
v 2 v2 v2




2) Rules of conduct that guide actions in the marketplace are called
v2 v2 v2 v2 v2 v2 v2 v2 v2 v2 v2 .
A) social obligation v2


B) social responsibility v2


C) business ethics v2


D) social awareness v2


Answer: C
v2 v 2


Diff: 1 v2


LO: 2.1: Ethical business is good business. AAC
v 2 v2 v2 v2 v2 v2 v2


SB: Ethical understanding and reasoning
v 2 v2 v2 v2




3) The importance people attach to worldly possessions is called
v2 v2 v2 v2 v2 v2 v2 v2 v2 .
A) ego products v2


B) materialism
C) needs
D) wants v2


Answer: v2


B Diff: 1
v2 v2


LO: 2.1: Ethical business is good business. AAC
v 2 v2 v2 v2 v2 v2 v2


SB: Application of knowledge
v 2 v2 v2




4) Though the Organization for Economic Cooperation and Development (OECD) outlaw
v2 v2 v2 v2 v2 v2 v2 v2 v2


s bribery in business practices, it is still common in
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A) Japan
B) Mexico
C) Germany
D) All of the above v2 v2 v2


Answer: D
v2 v 2


Diff: 1 v2


LO: 2.1: Ethical business is good business. AAC
v 2 v2 v2 v2 v2 v2 v2


SB: Ethical understanding and reasoning
v 2 v2 v2 v2




1
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,DOWNLOAD THE Test Bank for Consumer Behavior Buying Having Being 13th Edit
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ion Solomon v2




5) The U.S. government is trying to encourage businesses and consumers to select green cleani
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ng products, which of the following are examples of company's pursuing such products?
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A) Arm & Hammer v2 v2


B) Unilever
C) Nestle
D) SC Johnson & Co v2 v2 v2


.
Answer: D v 2


Diff: 3 v2


LO: 2.1: Ethical business is good business. AAC
v 2 v2 v2 v2 v2 v2 v2


SB: Application of knowledge
v 2 v2 v2




6) Business ethics are rules of conduct published by the Better Business Bureau that gui
v2 v2 v2 v2 v2 v2 v2 v2 v2 v2 v2 v2 v2


de actions in the marketplace.
v2 v2 v2 v2


Answer: FALSE D v2 v2


iff: 2 v2


LO: 2.1: Ethical business is good business. AAC
v 2 v2 v2 v2 v2 v2 v2


SB: Ethical understanding and reasoning
v 2 v2 v2 v2




7) Products meet existing needs, and marketing activities only help to communicate the
v2 v2 v2 v2 v2 v2 v2 v2 v2 v2 v2


ir availability.
v2


Answer: TRUE Dif v2 v2


f: 1 v2


LO: 2.1: Ethical business is good business. AAC
v 2 v2 v2 v2 v2 v2 v2


SB: Ethical understanding and reasoning
v 2 v2 v2 v2




8) Advertising is a service for which consumers are willing to pay because the information
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it provides reduces their search time.
v2 v2 v2 v2 v2 v2


Answer: TRUE Dif v2 v2


f: 1 v2


LO: 2.1: Ethical business is good business. AAC
v 2 v2 v2 v2 v2 v2 v2


SB: Application of knowledge
v 2 v2 v2




9) What is the role of a product and how does it relate to marketing activities?
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Answer: Products meet existing needs, and marketing activities only help to communicate the
v 2 v2 v2 v2 v2 v2 v2 v2 v2 v2 v2 v2


ir availability. The economics of information perspective regards advertising as an important
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source of consumer information learning. This view emphasizes the economic cost of the tim
v2 v2 v2 v2 v2 v2 v2 v2 v2 v2 v2 v2 v2


e we spend to search for products. Accordingly, advertising is a service for which consumers
v2 v2 v2 v2 v2 v2 v2 v2 v2 v2 v2 v2 v2 v2 v


2are willing to pay because the information it provides reduces their search time.
v2 v2 v2 v2 v2 v2 v2 v2 v2 v2 v2 v2


Diff: 2 v2


LO: 2.1: Ethical business is good business. AAC
v 2 v2 v2 v2 v2 v2 v2


SB: Application of knowledge
v 2 v2 v2




2
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, DOWNLOAD THE Test Bank for Consumer Behavior Buying Having Being 13th Edit
v2 v2 v2 v2 v2 v2 v2 v2 v2 v2 v2


ion Solomon v2




10) If you are unhappy with a product or service, what are your three possible courses of actio
v2 v2 v2 v2 v2 v2 v2 v2 v2 v2 v2 v2 v2 v2 v2 v2


n? Answer: You may use a voice response, private response, or third-
v2 v 2 v2 v2 v2 v2 v2 v2 v2 v2 v2


party response. The voice response is the best for the marketer because it enables a correctio
v2 v2 v2 v2 v2 v2 v2 v2 v2 v2 v2 v2 v2 v2 v2


n to the problem.
v2 v2 v2


Diff: 1 v2


LO: 2.1: Ethical business is good business. AAC
v 2 v2 v2 v2 v2 v2 v2


SB: Application of knowledge
v 2 v2 v2




11) Explain why advertising is necessary. v2 v2 v2 v2


Answer: Advertising helps to communicate products' availability and usefulness
v 2 v2 v2 v2 v2 v2 v2 v2


. Diff: 3
v2 v2


LO: 2.1: Ethical business is good business. AAC
v 2 v2 v2 v2 v2 v2 v2


SB: Application of knowledge
v 2 v2 v2




12) When consumers are unhappy with a product, they boycott the product and/or store a
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nd express dissatisfaction to friends. This is called a
v2 v2 response. v2 v2 v2 v2 v2 v2 v2


A) private
B) third-party
C) voice
D) public v2


Answer: v2


A Diff: 1v2 v2


LO: 2.2: Marketers have an obligation to provide safe and functional products as part of their
v 2 v2 v2 v2 v2 v2 v2 v2 v2 v2 v2 v2 v2 v2 v2


business activities.
v2 v2


AACSB: Application of knowledge v 2 v2 v2




13) When consumers are unhappy with a product, they may file a complaint in the form of le
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gal action, Better Business Bureau complaint, or publishing a negative review. This is called
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a
2


response.
A) private
B) third-party
C) voice
D) complaint
Answer: B
v2 v 2 v


Diff: 1
2 v2


LO: 2.2: Marketers have an obligation to provide safe and functional products as part of their
v 2 v2 v2 v2 v2 v2 v2 v2 v2 v2 v2 v2 v2 v2 v2


business activities.
v2 v2


AACSB: Application of knowledge v 2 v2 v2




3
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