STCO 658 Exam Questions and Detailed
Answers | Already Graded A+
Which of the following statements about magazines as an advertising medium is
true? - ✔✔Magazines are a highly specialized medium that reach specific target
audiences.
Flair, a women's magazine, features an ad for Elvira watches. Flair, being a
specific carrier within a medium category is known as a:
A. conduit.
B. mobile channel.
C. distribution channel.
D. transit channel.
E. media vehicle. - ✔✔Media Vehicle
Which of the following statements is true of the media mix?
A. It is not possible to use only one medium or vehicle to deliver a message.
B. The characteristics of a product help in determining the combination of
media that should be used.
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©PROFFKERRYMARTIN 2025/2026. YEAR PUBLISHED 2025.
, C. Individual preferences have no effect on the combination of media to be used
to deliver a message.
D. Advertisers use the media mix to maintain uniformity across all advertising
media.
E. By employing a media mix, advertisers can lower the versatility to their media
strategies resulting in high amount of clutter. - ✔✔B. The characteristics of a
product help in determining the combination of media that should be used.
With reference to ad execution thoughts, advertisers are interested in
consumers' reactions to an ad because
A) the image of a company is directly proportional to the number of
advertisements it produces annually.
B) they want to segregate the target audience according to their cognitive
reactions toward an advertisement.
C) it enables organizations to create suitable counterarguments.
2|Page
©PROFFKERRYMARTIN 2025/2026. YEAR PUBLISHED 2025.
Answers | Already Graded A+
Which of the following statements about magazines as an advertising medium is
true? - ✔✔Magazines are a highly specialized medium that reach specific target
audiences.
Flair, a women's magazine, features an ad for Elvira watches. Flair, being a
specific carrier within a medium category is known as a:
A. conduit.
B. mobile channel.
C. distribution channel.
D. transit channel.
E. media vehicle. - ✔✔Media Vehicle
Which of the following statements is true of the media mix?
A. It is not possible to use only one medium or vehicle to deliver a message.
B. The characteristics of a product help in determining the combination of
media that should be used.
1|Page
©PROFFKERRYMARTIN 2025/2026. YEAR PUBLISHED 2025.
, C. Individual preferences have no effect on the combination of media to be used
to deliver a message.
D. Advertisers use the media mix to maintain uniformity across all advertising
media.
E. By employing a media mix, advertisers can lower the versatility to their media
strategies resulting in high amount of clutter. - ✔✔B. The characteristics of a
product help in determining the combination of media that should be used.
With reference to ad execution thoughts, advertisers are interested in
consumers' reactions to an ad because
A) the image of a company is directly proportional to the number of
advertisements it produces annually.
B) they want to segregate the target audience according to their cognitive
reactions toward an advertisement.
C) it enables organizations to create suitable counterarguments.
2|Page
©PROFFKERRYMARTIN 2025/2026. YEAR PUBLISHED 2025.
