. ©THEBRIGHT 2024/2025 ALL RIGHTS RESERVED
CMA Exam Questions With Correct
Answers 100% Verified.
True or False. Category Management is only possible if you have a full suite of data and
automated tools to work with. - Answer✔False - You can do category management - just less
sophisticated - with limited data & technology
Match up each component to their best description:
1. Category Assessment
2. Category Tactics
3. Category Scorecard
4. Category Strategies - Answer✔1. Uncovers the biggest areas of opportunity for the retailer.
2. Creates action in the category and can have significant impact on sales and profits.
3. Tracks how the retailer is doing vs. category goals and targets.
4. Defines differentiated purposes for categories in the store.
What are the 4 prerequisites for category management? - Answer✔Data, Organizational
Alignment, Collaborative Approach, Technical Tools/Automation
Which of the following statements regarding allocation of resources to categories is most
accurate? - Answer✔Retailers should allocate resources to the category based on the category's
overall importance to the store and to their shoppers.
Consideration for which perspective will give you the winning formula in category management?
- Answer✔All 3 of these perspectives are important for a winning formula (Consumer, Retailer,
Vendor)
There are several roles that retails may ask their vendors to participate in. _________ or Vendor
Advisors may be responsible for providing labor assistance and helping them grow the category
for the retailer. _________ or Validators refer to vendors that a retailer selects to provide
supplemental data, resources, analytics, ideas, (and often a second opinion). This results in a
team capable of producing enough business analysis and tactical programs to make the category
management process succeed for the retailer. - Answer✔Category Captains, Category Advisors
Which of the following answers presents the original category management 8-step process
defined by the joint industry in the correct sequence? - Answer✔1. Category Definition
1|Page
, . ©THEBRIGHT 2024/2025 ALL RIGHTS RESERVED
2. Category Role
3. Category Assessment
4. Category Scorecard
5. Category Strategies
6. Category Tactics
7. Plan Implementation
8. Category Review
Following are components of the category plan. Which element is where a retailer's opportunity
gaps are determined? - Answer✔Market and Category Assessment
"To attract customer traffic down the aisle", "to increase impulse purchases", and "to turf
protect" are examples of what? - Answer✔Category Strategies
In which retail channel is category management practiced? - Answer✔All of these answers are
correct (Online, Drug, Mass + Club, Grocery)
In which of the following retailer strategy examples can only one retailer really "own" the
strategy with the consumer within a market? - Answer✔Cheapest Price
True or False. Retailers may have more than one type of store format so that they can attract
different types of shoppers to each the different formats. - Answer✔True
Retailer X focuses their strategies on their very important customer. Their fresh areas like deli,
meats, and products have a wide assortment of products, and they have a carryout service and in-
store childcare. They maintain consistent pricing slightly above market price. What would their
overall strategy most likely be? - Answer✔Great shopping experience and/or easiest to shop
Which of the following is a question that would LEAST likely be addressed in the retailer
strategy phase in category management? - Answer✔What are category tactics?
Which of the following statements best represents an attribute of a Club (large format) store? -
Answer✔They tend to have lower operating expenses and less overhead, so prices are generally
lower
A retailer's strategy will affect: - Answer✔All of the answers are correct. (Category Roles,
Category Strategies, and Category Tactics)
Which type of private label branding is "a no name brand" often used to indicate the lowest cost
alternative options? - Answer✔Generic Brand
Store Layout, Aisle layout, and category adjacency plans should all be included in what piece of
the retailer's strategy? - Answer✔Product Placement
2|Page
, . ©THEBRIGHT 2024/2025 ALL RIGHTS RESERVED
The retailer's operations team can have significant influence over implementation of category
plans at a store level. Which of the following is the responsibility that retail operations would
have the LEAST influence over? - Answer✔They develop overall strategies for the retailer
Which tactic is most influenced by a retailer's Private Label/Store Brand strategy? - Answer✔All
of the answers are correct. (Product Assortment, Product Placement, Promotion, Pricing)
True or False. Maintaining item level segmentation is an ongoing process for retailers and
suppliers. - Answer✔True. As new items are brought in. They need to be properly segmented.
This is usually tied into the new product launch process. Because of remerchandising, space
allocation; missing trends occurring in the marketplace.
How a retailer defines a category has implications on different areas of the retailer's business.
Match each of these areas on the left with the best description of what's more specifically
affected by the category definition on the right.
1. How data is segmented
2. How data is purchased
3. How product is purchased
4. How a company reports their business - Answer✔1. Affects the consumer decision tree and
hierarchical structure for the category.
2. Affects how items fit into syndicated, panel, and other sources (may not be aligned).
3. Affects which items a category manager "owns" in their portfolio.
4. Affects how the retailer's scorecards, goals, and objectives are established.
True or False. Without a consumer decision tree, the category cannot be segmented at an item
level. - Answer✔False. There are other options available for segmenting data if a consumer
decision tree is not available.
The following are the four basic steps to create a price tier segment in your category items for
some great perspective. Put the steps in the right order to manually create a price tier for your
category. - Answer✔1. Calculate an average price per equalized volume (e.g. price per ML, per
gram, per dose) for each item in a category.
2. Create a price range for Value, Mid, and Premium based on item calculations (e.g. Value = $1-
$2, Mid = $2-$4, Premium = $4+)
3. Assign "Value", "Mid", or "Premium" to each item in the category.
4. Analyze the category with the "Value", "Mid", and "Premium" results.
Match the different ways to group products together on the left with the most appropriate
examples on the right.
1. Products that create a total store effect
2. Products that deliver solution to a similar consumer need
3|Page
CMA Exam Questions With Correct
Answers 100% Verified.
True or False. Category Management is only possible if you have a full suite of data and
automated tools to work with. - Answer✔False - You can do category management - just less
sophisticated - with limited data & technology
Match up each component to their best description:
1. Category Assessment
2. Category Tactics
3. Category Scorecard
4. Category Strategies - Answer✔1. Uncovers the biggest areas of opportunity for the retailer.
2. Creates action in the category and can have significant impact on sales and profits.
3. Tracks how the retailer is doing vs. category goals and targets.
4. Defines differentiated purposes for categories in the store.
What are the 4 prerequisites for category management? - Answer✔Data, Organizational
Alignment, Collaborative Approach, Technical Tools/Automation
Which of the following statements regarding allocation of resources to categories is most
accurate? - Answer✔Retailers should allocate resources to the category based on the category's
overall importance to the store and to their shoppers.
Consideration for which perspective will give you the winning formula in category management?
- Answer✔All 3 of these perspectives are important for a winning formula (Consumer, Retailer,
Vendor)
There are several roles that retails may ask their vendors to participate in. _________ or Vendor
Advisors may be responsible for providing labor assistance and helping them grow the category
for the retailer. _________ or Validators refer to vendors that a retailer selects to provide
supplemental data, resources, analytics, ideas, (and often a second opinion). This results in a
team capable of producing enough business analysis and tactical programs to make the category
management process succeed for the retailer. - Answer✔Category Captains, Category Advisors
Which of the following answers presents the original category management 8-step process
defined by the joint industry in the correct sequence? - Answer✔1. Category Definition
1|Page
, . ©THEBRIGHT 2024/2025 ALL RIGHTS RESERVED
2. Category Role
3. Category Assessment
4. Category Scorecard
5. Category Strategies
6. Category Tactics
7. Plan Implementation
8. Category Review
Following are components of the category plan. Which element is where a retailer's opportunity
gaps are determined? - Answer✔Market and Category Assessment
"To attract customer traffic down the aisle", "to increase impulse purchases", and "to turf
protect" are examples of what? - Answer✔Category Strategies
In which retail channel is category management practiced? - Answer✔All of these answers are
correct (Online, Drug, Mass + Club, Grocery)
In which of the following retailer strategy examples can only one retailer really "own" the
strategy with the consumer within a market? - Answer✔Cheapest Price
True or False. Retailers may have more than one type of store format so that they can attract
different types of shoppers to each the different formats. - Answer✔True
Retailer X focuses their strategies on their very important customer. Their fresh areas like deli,
meats, and products have a wide assortment of products, and they have a carryout service and in-
store childcare. They maintain consistent pricing slightly above market price. What would their
overall strategy most likely be? - Answer✔Great shopping experience and/or easiest to shop
Which of the following is a question that would LEAST likely be addressed in the retailer
strategy phase in category management? - Answer✔What are category tactics?
Which of the following statements best represents an attribute of a Club (large format) store? -
Answer✔They tend to have lower operating expenses and less overhead, so prices are generally
lower
A retailer's strategy will affect: - Answer✔All of the answers are correct. (Category Roles,
Category Strategies, and Category Tactics)
Which type of private label branding is "a no name brand" often used to indicate the lowest cost
alternative options? - Answer✔Generic Brand
Store Layout, Aisle layout, and category adjacency plans should all be included in what piece of
the retailer's strategy? - Answer✔Product Placement
2|Page
, . ©THEBRIGHT 2024/2025 ALL RIGHTS RESERVED
The retailer's operations team can have significant influence over implementation of category
plans at a store level. Which of the following is the responsibility that retail operations would
have the LEAST influence over? - Answer✔They develop overall strategies for the retailer
Which tactic is most influenced by a retailer's Private Label/Store Brand strategy? - Answer✔All
of the answers are correct. (Product Assortment, Product Placement, Promotion, Pricing)
True or False. Maintaining item level segmentation is an ongoing process for retailers and
suppliers. - Answer✔True. As new items are brought in. They need to be properly segmented.
This is usually tied into the new product launch process. Because of remerchandising, space
allocation; missing trends occurring in the marketplace.
How a retailer defines a category has implications on different areas of the retailer's business.
Match each of these areas on the left with the best description of what's more specifically
affected by the category definition on the right.
1. How data is segmented
2. How data is purchased
3. How product is purchased
4. How a company reports their business - Answer✔1. Affects the consumer decision tree and
hierarchical structure for the category.
2. Affects how items fit into syndicated, panel, and other sources (may not be aligned).
3. Affects which items a category manager "owns" in their portfolio.
4. Affects how the retailer's scorecards, goals, and objectives are established.
True or False. Without a consumer decision tree, the category cannot be segmented at an item
level. - Answer✔False. There are other options available for segmenting data if a consumer
decision tree is not available.
The following are the four basic steps to create a price tier segment in your category items for
some great perspective. Put the steps in the right order to manually create a price tier for your
category. - Answer✔1. Calculate an average price per equalized volume (e.g. price per ML, per
gram, per dose) for each item in a category.
2. Create a price range for Value, Mid, and Premium based on item calculations (e.g. Value = $1-
$2, Mid = $2-$4, Premium = $4+)
3. Assign "Value", "Mid", or "Premium" to each item in the category.
4. Analyze the category with the "Value", "Mid", and "Premium" results.
Match the different ways to group products together on the left with the most appropriate
examples on the right.
1. Products that create a total store effect
2. Products that deliver solution to a similar consumer need
3|Page
