box 1 (storyboard box) - ANS - the customer experiencing the problem
\box 2 (storyboard box) - ANS - how the customer discovers the proposed
solution idea
\box 3, 4, 5 (storyboard box) - ANS - the sequence of events the customer
experiences
\box 6 (storyboard box) - ANS - the delivery of the customer benefit
\brainstorming is best accomplished in groups of how many people? - ANS - 4-6
\clickstream review - ANS - a log of how a customer navigates through a website
\concierge test - ANS - an experiment delivered manually with everything built
\customer benefit - ANS - the reason your product or service is valuable to
customers
\customer benefit (customer delight) - ANS - the improvement the product makes
in the customer's life
\customer delight is measured by what three metrics? - ANS - customer benefit,
ease, and positive emotion
\customer description - ANS - i am...
\customers - ANS - people who benefit from a product or service a company
provides, even if they do not have to pay for the product or service
\Deep Customer Empathy - ANS - teams learn their customer's needs, desires,
motivations, and behaviors to gain insight into their customer's world, helps
cultivate a shared understanding with the customer
\desired outcome - ANS - i am trying to...
\ease (customer delight) - ANS - the lack of difficulty and effort the customer
experiences when using a product or service
\emotion - ANS - which makes me feel...
\facilitator - ANS - a person who guides brainstorming session and helps the
group stay focused without participating in brainstorming session, also ensures
group stays focused and encourages quantity
\fake-o test - ANS - part of the front-end experience or back-end technology is
fake or incomplete
\fast cycle sketch test - ANS - teams observe testers using a prototype that has
been drawn out on paper
\follow me home - ANS - an observation method that takes place in the location
the customer normally uses the product of service
\fully build a/b test - ANS - the whole idea is fully built and then tested