IAB Digital Certification Study Guide
Questions and Answers 100% Pass
cost per thousand (CPM) equation - ✔✔cost x 1000 % impressions
OR
cost % ad impressions
cost per sale (CPS) equation - ✔✔cost % sales
cost per action (CPA) equation - ✔✔cost % actions
effective cost per thousand (eCPM) equation - ✔✔cost(s) x 1000 % total impressions
cost per click (CPC) equation - ✔✔cost % clicks
click through rate (CTR) equation - ✔✔clicks % impressions
ecosystem players - ✔✔-advertisers
-agencies
-consumers
-publishers
Katelyn Whitman, All Rights Reserved © 2025 1
,-technologies
-tools
types of advertising - ✔✔-audio
-content
-display
-email
-social
-text
-video
environments/platforms - ✔✔-connected devices (EX: over the top, gaming consoles,
smart TVs)
-desktop
-digital out of home
-internet of things (EX: wearables, appliances)
-search
-social
-traditional (EX: radio, TV, print, out of home)
Katelyn Whitman, All Rights Reserved © 2025 2
,-virtual reality
ATF - ✔✔above the fold
Ad Ops - ✔✔ad operations
BT - ✔✔behavioral targeting
BTF - ✔✔below the fold
CTR - ✔✔click through rate
CTC - ✔✔click to continue
CTV - ✔✔click to view
C7 - ✔✔commercial ratings plus seven days
C3 - ✔✔commercial ratings plus three days
CMS - ✔✔content management system
CPA - ✔✔cost per acquisition
CPC - ✔✔cost per click
CPCV - ✔✔cost per completed view
CPD - ✔✔cost per download
CPE - ✔✔cost per engagement
Katelyn Whitman, All Rights Reserved © 2025 3
, CPO - ✔✔cost per order
CPS - ✔✔cost per sale
CPM - ✔✔cost per thousand
CPV - ✔✔cost per view
DMP - ✔✔data management platform
DSP - ✔✔demand side platform
DMA - ✔✔designated market area
DR - ✔✔direct response
DAI - ✔✔dynamic ad insert
eCPM - ✔✔effective cost per thousand
FEP - ✔✔full episode player
GRP - ✔✔gross rating point
HTML - ✔✔HyperText markup language
HTML5 - ✔✔HyperText markup language - 5
HTTP - ✔✔hypertext transfer protocol
HTTPS - ✔✔hypertext transfer protocol secure
Katelyn Whitman, All Rights Reserved © 2025 4
Questions and Answers 100% Pass
cost per thousand (CPM) equation - ✔✔cost x 1000 % impressions
OR
cost % ad impressions
cost per sale (CPS) equation - ✔✔cost % sales
cost per action (CPA) equation - ✔✔cost % actions
effective cost per thousand (eCPM) equation - ✔✔cost(s) x 1000 % total impressions
cost per click (CPC) equation - ✔✔cost % clicks
click through rate (CTR) equation - ✔✔clicks % impressions
ecosystem players - ✔✔-advertisers
-agencies
-consumers
-publishers
Katelyn Whitman, All Rights Reserved © 2025 1
,-technologies
-tools
types of advertising - ✔✔-audio
-content
-display
-social
-text
-video
environments/platforms - ✔✔-connected devices (EX: over the top, gaming consoles,
smart TVs)
-desktop
-digital out of home
-internet of things (EX: wearables, appliances)
-search
-social
-traditional (EX: radio, TV, print, out of home)
Katelyn Whitman, All Rights Reserved © 2025 2
,-virtual reality
ATF - ✔✔above the fold
Ad Ops - ✔✔ad operations
BT - ✔✔behavioral targeting
BTF - ✔✔below the fold
CTR - ✔✔click through rate
CTC - ✔✔click to continue
CTV - ✔✔click to view
C7 - ✔✔commercial ratings plus seven days
C3 - ✔✔commercial ratings plus three days
CMS - ✔✔content management system
CPA - ✔✔cost per acquisition
CPC - ✔✔cost per click
CPCV - ✔✔cost per completed view
CPD - ✔✔cost per download
CPE - ✔✔cost per engagement
Katelyn Whitman, All Rights Reserved © 2025 3
, CPO - ✔✔cost per order
CPS - ✔✔cost per sale
CPM - ✔✔cost per thousand
CPV - ✔✔cost per view
DMP - ✔✔data management platform
DSP - ✔✔demand side platform
DMA - ✔✔designated market area
DR - ✔✔direct response
DAI - ✔✔dynamic ad insert
eCPM - ✔✔effective cost per thousand
FEP - ✔✔full episode player
GRP - ✔✔gross rating point
HTML - ✔✔HyperText markup language
HTML5 - ✔✔HyperText markup language - 5
HTTP - ✔✔hypertext transfer protocol
HTTPS - ✔✔hypertext transfer protocol secure
Katelyn Whitman, All Rights Reserved © 2025 4
