Stukent Chapter 1-3 Questions And Answers
100% Correct
URL is an acronym for Uniform Resource Locator
What enables a website to recognize a computer as a return visitor? A cookie
Which of the following is not a dynamic language HTML
How can credit card numbers and other sensitive information be transferred across the internet
without third parties seeing it? Transport layer security encrypts sensitive information
The AIDA model states that the process of creating a customer follows these four steps
Awareness, Interest, Desire, Action
Which of the following is not an aspect of successful websites Create captivating design
Which of the following is not an example of direct traffic Someone types the name of a
website into a search bar and clicks the first link on the search engine results page
, Stukent Chapter 1-3 Questions And Answers
100% Correct
Unpaid referral traffic is traffic that comes from Links from other websites that are not
paid for
The primary conversion for a lead generation site is Both a phone call and a form fill
When a shopper puts an item in their online shopping cart, amazon recommends add on products
to: increase revenue
In web design, which of the following is more important than a websites visual appeal
Whether it generates a high conversion rate
Seven Principles of Conversion Attention
Context
Clarity
Congruence
Credibility
Closing
Continuance
, Stukent Chapter 1-3 Questions And Answers
100% Correct
Which of these is not a principle of attention driven design Alliteration
As attention rate goes _____ , conversion rates go _________ Down, Up
What does the principle context mean Designing post-click experience that are consistent
to the data established prior to the click
What is a message match fail When your landing page does not match the message of
your ad
The third principle of clarity is that communicating your unique campaign proposition on a level
where the question "what is the page about"? delivers consistently accurate results: True or False
True
What is information hierarchy Data, Information, Knowledge
Copy informs ______ not the other way around. design
100% Correct
URL is an acronym for Uniform Resource Locator
What enables a website to recognize a computer as a return visitor? A cookie
Which of the following is not a dynamic language HTML
How can credit card numbers and other sensitive information be transferred across the internet
without third parties seeing it? Transport layer security encrypts sensitive information
The AIDA model states that the process of creating a customer follows these four steps
Awareness, Interest, Desire, Action
Which of the following is not an aspect of successful websites Create captivating design
Which of the following is not an example of direct traffic Someone types the name of a
website into a search bar and clicks the first link on the search engine results page
, Stukent Chapter 1-3 Questions And Answers
100% Correct
Unpaid referral traffic is traffic that comes from Links from other websites that are not
paid for
The primary conversion for a lead generation site is Both a phone call and a form fill
When a shopper puts an item in their online shopping cart, amazon recommends add on products
to: increase revenue
In web design, which of the following is more important than a websites visual appeal
Whether it generates a high conversion rate
Seven Principles of Conversion Attention
Context
Clarity
Congruence
Credibility
Closing
Continuance
, Stukent Chapter 1-3 Questions And Answers
100% Correct
Which of these is not a principle of attention driven design Alliteration
As attention rate goes _____ , conversion rates go _________ Down, Up
What does the principle context mean Designing post-click experience that are consistent
to the data established prior to the click
What is a message match fail When your landing page does not match the message of
your ad
The third principle of clarity is that communicating your unique campaign proposition on a level
where the question "what is the page about"? delivers consistently accurate results: True or False
True
What is information hierarchy Data, Information, Knowledge
Copy informs ______ not the other way around. design
