1. Pinterest Which network has the longest life for a piece of content?
2. True True or false? A buyer persona is as important as business
objectives when developing a social media strategy.
3. To identify indi- Why would you want a service to help you manage and
viduals who have discover influence?
the biggest fol-
lowing and high
social clout
4. True True or false? The best way to choose the right social
media tool is to think about your business goals, then
narrow down your choices based on that goal criteria.
5. Competitive ad- What do senior leaders care about when it comes to your
vantage, cus- social media plan? Choose all that apply.
tomer satisfac-
tion, and return
on investment
6. False True or false? Simon Sinek says that people want to buy
what you have. They don't care about what you believe.
7. True True or False? In social media, a service level agreement
(SLA) refers to how much time passes between when a
customer reaches out and when the company responds.
8. Getting execu- What is the biggest challenge that most social media
tive buy-in for so- practitioners have?
cial ideas
9. Which of the below is not one of the five types of social
media models?
10. False True or False? You should revisit your KPIs every 18
months.
11. When it comes to social listening, how do you know which
social networks to start with?
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12. Customer feed- How can social media monitoring inform your sales and
back, whether product teams?
positive or neg-
ative, can help
sales people and
product teams
better solve for
the customers
needs
13. To clearly outline Why do you need to develop a business case for a new
the expected val- social monitoring technology?
ue gained from a
software invest-
ment and set the
expectation with
your manager of
how you'll realize
the value
14. Maintain a What should you do if your competitor has a big public
healthy approach blunder?
and have empa-
thy for the com-
pany's missteps.
Reply thoughtful-
ly and empathet-
ically to posts
where appropri-
ate
15. False True or false? Content is only used during the attract and
delight stages of the inbound methodology.
16. Drive traffic and Fill in the blank: Instagram stories are a great way to
engagement .
17. to aid search, Why are hashtags helpful?
track campaigns,