Unit 3: Introduction to Marketing
By Rais Mauthoor
Marketing Mix
Introduction
This assignment will develop a coherent marketing mix for a new product and a
coherent marketing mix that is targeted at a defined group of potential customers.
P6 Develop a coherent marketing mix for a new product or
service
The product that I have selected for this assignment will be categorised as a
confectionary product, it is an organic cereal bar. This cereal bar will compete with other
similar products in the marketplace with the same features and characteristics, however
my product will be ethically sourced, sustainable and healthy for the consumer and the
environment. The packaging of the product will be green to represent sustainable efforts
and a greener future, this is imperative so that the customer believes that the product is
supporting environmental causes. Moreover, the packaging will be one hundred percent
recyclable to maximise sustainability. As an act of goodwill, a percentage of profits from
this product will be donated to wildlife reserves. The pricing strategy for this cereal bar
will be premium pricing so that customers associate the product with high quality.
Additionally, the high cost of the product will ensure that enough revenue is generated
to support the farmers, suppliers and wildlife reserves. Customers will find the cereal
bar in supermarkets, convenience stores and vending machines. It is essential for the
product to be found easily or conveniently so that customers do not have to search for
the product in certain stores. The cereal bar will not be sold through the internet
because it would not be effective. The product will be promoted using television
advertisements with Bear Grylls endorsing how beneficial the product is for the
environment. Advertisements will accentuate the fact that the product is organic,
nutritious and environmentally friendly.
Marketing mix – 4 P’s
The marketing mix offer guidelines that is intended to support marketing activities and
the chances of success for products. The marketing mix introduces the four Ps of
marketing which are product, price, place and promotion.
Product
Products vary considerably, their diversity is exponential. Businesses can produce and
sell products with intentions for profit to certain markets to satisfy a need or desire.
Price
The price is what customers must pay to purchase a product or service. Price is
determined by the business selling the product and will vary dramatically with different
products.
By Rais Mauthoor
Marketing Mix
Introduction
This assignment will develop a coherent marketing mix for a new product and a
coherent marketing mix that is targeted at a defined group of potential customers.
P6 Develop a coherent marketing mix for a new product or
service
The product that I have selected for this assignment will be categorised as a
confectionary product, it is an organic cereal bar. This cereal bar will compete with other
similar products in the marketplace with the same features and characteristics, however
my product will be ethically sourced, sustainable and healthy for the consumer and the
environment. The packaging of the product will be green to represent sustainable efforts
and a greener future, this is imperative so that the customer believes that the product is
supporting environmental causes. Moreover, the packaging will be one hundred percent
recyclable to maximise sustainability. As an act of goodwill, a percentage of profits from
this product will be donated to wildlife reserves. The pricing strategy for this cereal bar
will be premium pricing so that customers associate the product with high quality.
Additionally, the high cost of the product will ensure that enough revenue is generated
to support the farmers, suppliers and wildlife reserves. Customers will find the cereal
bar in supermarkets, convenience stores and vending machines. It is essential for the
product to be found easily or conveniently so that customers do not have to search for
the product in certain stores. The cereal bar will not be sold through the internet
because it would not be effective. The product will be promoted using television
advertisements with Bear Grylls endorsing how beneficial the product is for the
environment. Advertisements will accentuate the fact that the product is organic,
nutritious and environmentally friendly.
Marketing mix – 4 P’s
The marketing mix offer guidelines that is intended to support marketing activities and
the chances of success for products. The marketing mix introduces the four Ps of
marketing which are product, price, place and promotion.
Product
Products vary considerably, their diversity is exponential. Businesses can produce and
sell products with intentions for profit to certain markets to satisfy a need or desire.
Price
The price is what customers must pay to purchase a product or service. Price is
determined by the business selling the product and will vary dramatically with different
products.
