COMM 201 Midterm Exam
Questions with All Correct
Answers
Which one of the following reasons for doing research implies researching with a view
to being able to manipulate human behavior? - Answer-control
Generally, World View One researchers believe that human communication - - Answer-
is objectively measurable and can be summarized in rules
Generally, World View Two researchers believe that human communication - - Answer-
should be understood subjectively and cannot be summarized in rules
Research is often argued to have four major purposes. Which of the following answers
correctly identifies them? - Answer-description, explanation, prediction and control
A two-tailed hypothesis specifies - - Answer-only that there is a relationship between
two variables
The word "numeral" refers to figures that are essentially labels and cannot be
computed. - Answer-True
The word "number" refers to figures that are a basis of measurement and can be
computed. - Answer-True
Numbers and numerals are the same thing. - Answer-False
"Nominal" measurement is basically the same as labeling. - Answer-True
Ordinal measurement is basically rank ordering. - Answer-True
A common test for validity is test-retest. - Answer-False
A common test for reliability is test-retest. - Answer-True
A common way to establish the reliability of a measure is to repeat measurements on
the same phenomenon and to look for similar results each time. - Answer-True
, "Expert" or "panel" validity means that a group of experts have determined that a
measure is valid. - Answer-True
Intercoder reliability means that Observer A and Observer B record the same thing if
they are both observing it at the same time. - Answer-True
Face validity means basically that a measure appears to measure what it is supposed
to. - Answer-True
Predictive validity means that a measure predicts "real world" outcomes. - Answer-True
Measuring communication phenomena at the nominal or ordinal levels allows us to
classify and rank them. - Answer-True
Measuring communication phenomena at the nominal or ordinal levels allows us to use
statistics as a reporting tool. - Answer-False
Measuring communication at the interval and ratio levels allows us to use statistics as a
reporting tool. - Answer-True
Concurrent validity means scores on a measure correlate highly with other measures
designed to measure exactly the same construct. - Answer-True
Divergent validity means scores on a measure accurately predict "real world" outcomes.
- Answer-False
Likert and semantic differential questions have the same format. - Answer-False
Likert-format questions use a scale anchored by words with opposite meanings. -
Answer-False
Semantic differential-format questions use a scale anchored by "strongly agree" and
"strongly disagree." - Answer-False
The acronym "NOIR" stands for - - Answer-nominal - ordinal - interval - ratio
"Press, radio, television" is an example of what level of measurement? - Answer-
nominal
Rank order questions are an example of ______ measurement. - Answer-ordinal
"Freshman, sophomore, junior, senior" is an example of what level of measurement? -
Answer-Ordinal
Questions with All Correct
Answers
Which one of the following reasons for doing research implies researching with a view
to being able to manipulate human behavior? - Answer-control
Generally, World View One researchers believe that human communication - - Answer-
is objectively measurable and can be summarized in rules
Generally, World View Two researchers believe that human communication - - Answer-
should be understood subjectively and cannot be summarized in rules
Research is often argued to have four major purposes. Which of the following answers
correctly identifies them? - Answer-description, explanation, prediction and control
A two-tailed hypothesis specifies - - Answer-only that there is a relationship between
two variables
The word "numeral" refers to figures that are essentially labels and cannot be
computed. - Answer-True
The word "number" refers to figures that are a basis of measurement and can be
computed. - Answer-True
Numbers and numerals are the same thing. - Answer-False
"Nominal" measurement is basically the same as labeling. - Answer-True
Ordinal measurement is basically rank ordering. - Answer-True
A common test for validity is test-retest. - Answer-False
A common test for reliability is test-retest. - Answer-True
A common way to establish the reliability of a measure is to repeat measurements on
the same phenomenon and to look for similar results each time. - Answer-True
, "Expert" or "panel" validity means that a group of experts have determined that a
measure is valid. - Answer-True
Intercoder reliability means that Observer A and Observer B record the same thing if
they are both observing it at the same time. - Answer-True
Face validity means basically that a measure appears to measure what it is supposed
to. - Answer-True
Predictive validity means that a measure predicts "real world" outcomes. - Answer-True
Measuring communication phenomena at the nominal or ordinal levels allows us to
classify and rank them. - Answer-True
Measuring communication phenomena at the nominal or ordinal levels allows us to use
statistics as a reporting tool. - Answer-False
Measuring communication at the interval and ratio levels allows us to use statistics as a
reporting tool. - Answer-True
Concurrent validity means scores on a measure correlate highly with other measures
designed to measure exactly the same construct. - Answer-True
Divergent validity means scores on a measure accurately predict "real world" outcomes.
- Answer-False
Likert and semantic differential questions have the same format. - Answer-False
Likert-format questions use a scale anchored by words with opposite meanings. -
Answer-False
Semantic differential-format questions use a scale anchored by "strongly agree" and
"strongly disagree." - Answer-False
The acronym "NOIR" stands for - - Answer-nominal - ordinal - interval - ratio
"Press, radio, television" is an example of what level of measurement? - Answer-
nominal
Rank order questions are an example of ______ measurement. - Answer-ordinal
"Freshman, sophomore, junior, senior" is an example of what level of measurement? -
Answer-Ordinal
