Stukent Real Study Guide
Marketing - Correct Answers -is the process of communicating a company's value to
customers.
What are the three main goals of marketing? - Correct Answers -Increase Sales
Build customer awareness and loyalty
Acquire new customers
Elements to consider in marketing - Correct Answers -ADVERTISING, BRAND
MANAGEMENT, CUSTOMER SUPPORT, DISTRIBUTION, EVENT PLANNING,
MARKETING RESEARCH, MEDIA PLANNING, PUBLIC RELATIONS (PR)
What are target audience? - Correct Answers -the identified groups of consumers most
likely to purchase your product or service.The better companies understand these
groups of customers the more effective their marketing efforts will be.
What is the Call to Action (CTA) - Correct Answers -is a statement or phrase that
encourages audience response.
What does SWOT analysis stand for? - Correct Answers -strengths, weaknesses,
opportunities, threats
Define Digital Marketing - Correct Answers -can be described as any form of marketing
that involves digital technologies and media to communicate a company's value to the
end user while also meeting specific marketing objectives.
Define White Space - Correct Answers -is also called negative space, refers to areas of
a design left empty. These are spaces between graphics, paragraphs, columns, lines,
etc. Although these spaces are empty, they are important elements of good design.
Social Proof - Correct Answers -evidence from the public that a company, product, or
service can be trusted.
Keywords - Correct Answers -from which search engines can rank your page.
Define Keyword Research - Correct Answers -is the process of identifying the keywords
(a single word or a combination of words) that individuals search for online, with the
purpose of creating website content that will receive a high ranking in search engine
results for those keywords.
Search Engine Optimization (SEO) - Correct Answers -is the practice of increasing the
quantity and quality of traffic to a website through organic search engine results.
, What is a message? - Correct Answers -is what is communicated to and perceived by
an audience. Messages can be verbal, written, and non-verbal.
What is messaging? - Correct Answers -Messaging is how businesses communicate
with audiences, and when businesses use the word "messaging," they are referencing
more than just a written set of words.
What is lead? - Correct Answers -A person who shows interest in a brand's products or
services, which makes the person a potential customer.
What is a product? - Correct Answers -refers to the actual product or service a company
offers. For example, Nike offers basketball shoes, Wells Fargo offers banking and
financial planning, and Ford offers trucks and other motor vehicles.
What is a price? - Correct Answers -the cost of a product or service a company offers.
What is a promotion? - Correct Answers -refers to the messaging and communication
channels marketers use to generate awareness, interest, engagement, and excitement
about products or services.
Define Place? - Correct Answers -refers to where the product is sold and delivered to
customers. This includes where the sale actually happens and the communication
channels before purchase. For example, Apple sells its iPhone on its company website,
in physical stores, and through retailers across the world.
What are the 4 P's of Marketing? - Correct Answers -promotion, product, place, price
What is one-to-many marketing? - Correct Answers -is a method that is considered to
be indirect; a brand sends a message to a large audience rather than to an individual.
Airing a television ad or creating a post on Facebook would both be considered one-to-
many marketing.
What is one-to-one marketing? - Correct Answers -ls known as personalized marketing,
is a strategy that relies on getting to know the customers and their individual choices,
and then tailoring marketing plans toward each customer differently based on those
choices.
What is Search Engine Optimization (SEO)? - Correct Answers -is the practice of
increasing the quantity and quality of traffic to a website through organic search engine
results.
What is the dot-com bubble? - Correct Answers -a period of extreme internet usage
growth that took place between 1995 and 2002, played an important role in opening up
the internet as a viable marketing option for businesses.
Marketing - Correct Answers -is the process of communicating a company's value to
customers.
What are the three main goals of marketing? - Correct Answers -Increase Sales
Build customer awareness and loyalty
Acquire new customers
Elements to consider in marketing - Correct Answers -ADVERTISING, BRAND
MANAGEMENT, CUSTOMER SUPPORT, DISTRIBUTION, EVENT PLANNING,
MARKETING RESEARCH, MEDIA PLANNING, PUBLIC RELATIONS (PR)
What are target audience? - Correct Answers -the identified groups of consumers most
likely to purchase your product or service.The better companies understand these
groups of customers the more effective their marketing efforts will be.
What is the Call to Action (CTA) - Correct Answers -is a statement or phrase that
encourages audience response.
What does SWOT analysis stand for? - Correct Answers -strengths, weaknesses,
opportunities, threats
Define Digital Marketing - Correct Answers -can be described as any form of marketing
that involves digital technologies and media to communicate a company's value to the
end user while also meeting specific marketing objectives.
Define White Space - Correct Answers -is also called negative space, refers to areas of
a design left empty. These are spaces between graphics, paragraphs, columns, lines,
etc. Although these spaces are empty, they are important elements of good design.
Social Proof - Correct Answers -evidence from the public that a company, product, or
service can be trusted.
Keywords - Correct Answers -from which search engines can rank your page.
Define Keyword Research - Correct Answers -is the process of identifying the keywords
(a single word or a combination of words) that individuals search for online, with the
purpose of creating website content that will receive a high ranking in search engine
results for those keywords.
Search Engine Optimization (SEO) - Correct Answers -is the practice of increasing the
quantity and quality of traffic to a website through organic search engine results.
, What is a message? - Correct Answers -is what is communicated to and perceived by
an audience. Messages can be verbal, written, and non-verbal.
What is messaging? - Correct Answers -Messaging is how businesses communicate
with audiences, and when businesses use the word "messaging," they are referencing
more than just a written set of words.
What is lead? - Correct Answers -A person who shows interest in a brand's products or
services, which makes the person a potential customer.
What is a product? - Correct Answers -refers to the actual product or service a company
offers. For example, Nike offers basketball shoes, Wells Fargo offers banking and
financial planning, and Ford offers trucks and other motor vehicles.
What is a price? - Correct Answers -the cost of a product or service a company offers.
What is a promotion? - Correct Answers -refers to the messaging and communication
channels marketers use to generate awareness, interest, engagement, and excitement
about products or services.
Define Place? - Correct Answers -refers to where the product is sold and delivered to
customers. This includes where the sale actually happens and the communication
channels before purchase. For example, Apple sells its iPhone on its company website,
in physical stores, and through retailers across the world.
What are the 4 P's of Marketing? - Correct Answers -promotion, product, place, price
What is one-to-many marketing? - Correct Answers -is a method that is considered to
be indirect; a brand sends a message to a large audience rather than to an individual.
Airing a television ad or creating a post on Facebook would both be considered one-to-
many marketing.
What is one-to-one marketing? - Correct Answers -ls known as personalized marketing,
is a strategy that relies on getting to know the customers and their individual choices,
and then tailoring marketing plans toward each customer differently based on those
choices.
What is Search Engine Optimization (SEO)? - Correct Answers -is the practice of
increasing the quantity and quality of traffic to a website through organic search engine
results.
What is the dot-com bubble? - Correct Answers -a period of extreme internet usage
growth that took place between 1995 and 2002, played an important role in opening up
the internet as a viable marketing option for businesses.
