ADPR 151- Exam 1 questions with
complete solutions passed
Marcom is an abbreviation for - correct answer ✔✔Marketing Communication
The goal of marketing is achieved by matching a products availability to the - correct answer
✔✔Consumers' need, desire, or demand for the product
The various marketing communication messages and brand experiences that create and maintain a
brand are referred to collectively as - correct answer ✔✔Brand communication
The four tools of product, price, place, and promotion are collectively referred to as the - correct answer
✔✔Marketing mix
The marketing mix is also known as the - correct answer ✔✔Four Ps
To marketing communication partners, the company or firm behind a brand is referred to as the - correct
answer ✔✔Client
Which of the following are considered "key players" in the marketing industry? - correct answer ✔✔all of
the above. (marketers, suppliers or vendors, distributors or retailers, agencies)
Which key player in marketing refers to the organization, company, or manufacturer producing the
product and offering it for sale? - correct answer ✔✔Marketer
The materials and ingredients used in producing the product are obtained from other companies that
are referred to as the producer's - correct answer ✔✔Suppliers
The complex network of vendors that produce components and ingredients which are then sold to the
manufacturer is known as the - correct answer ✔✔Supply chain
, The _____ refers to the various companies that are involved in moving a product from its manufacturer
into the hands of its end buyers - correct answer ✔✔Distribution chain
What term is used to mean either a place where an exchange occurs or a particular type of buyer? -
correct answer ✔✔Market
The percentage of the total sales in a product category that a particular brand has is called the
brand's_____ - correct answer ✔✔Share of market
Which of the following is NOT considered a main type of market - correct answer ✔✔Media
_____ markets consist of people who buy products and services for personal or household use - correct
answer ✔✔Consumer
____ markets consist of companies that buy products or services to use in their own businesses or in
making other products - correct answer ✔✔Business-to-business
____ markets include a wide variety of profit and nonprofit organizations, such as hospitals, government
agencies, and schools, that provide goods and services for the benefit of society. - correct answer
✔✔Distribution
____ markets are made up of members of a company's distribution chain - correct answer ✔✔channel
Resellers in a channel market are also known as - correct answer ✔✔intermediaries
Most marketing communication dollars are spent on ____ markets - correct answer ✔✔Consumer
Marketing communication that focuses primarily on price e and its relation to value is called ____ -
correct answer ✔✔Price copy
complete solutions passed
Marcom is an abbreviation for - correct answer ✔✔Marketing Communication
The goal of marketing is achieved by matching a products availability to the - correct answer
✔✔Consumers' need, desire, or demand for the product
The various marketing communication messages and brand experiences that create and maintain a
brand are referred to collectively as - correct answer ✔✔Brand communication
The four tools of product, price, place, and promotion are collectively referred to as the - correct answer
✔✔Marketing mix
The marketing mix is also known as the - correct answer ✔✔Four Ps
To marketing communication partners, the company or firm behind a brand is referred to as the - correct
answer ✔✔Client
Which of the following are considered "key players" in the marketing industry? - correct answer ✔✔all of
the above. (marketers, suppliers or vendors, distributors or retailers, agencies)
Which key player in marketing refers to the organization, company, or manufacturer producing the
product and offering it for sale? - correct answer ✔✔Marketer
The materials and ingredients used in producing the product are obtained from other companies that
are referred to as the producer's - correct answer ✔✔Suppliers
The complex network of vendors that produce components and ingredients which are then sold to the
manufacturer is known as the - correct answer ✔✔Supply chain
, The _____ refers to the various companies that are involved in moving a product from its manufacturer
into the hands of its end buyers - correct answer ✔✔Distribution chain
What term is used to mean either a place where an exchange occurs or a particular type of buyer? -
correct answer ✔✔Market
The percentage of the total sales in a product category that a particular brand has is called the
brand's_____ - correct answer ✔✔Share of market
Which of the following is NOT considered a main type of market - correct answer ✔✔Media
_____ markets consist of people who buy products and services for personal or household use - correct
answer ✔✔Consumer
____ markets consist of companies that buy products or services to use in their own businesses or in
making other products - correct answer ✔✔Business-to-business
____ markets include a wide variety of profit and nonprofit organizations, such as hospitals, government
agencies, and schools, that provide goods and services for the benefit of society. - correct answer
✔✔Distribution
____ markets are made up of members of a company's distribution chain - correct answer ✔✔channel
Resellers in a channel market are also known as - correct answer ✔✔intermediaries
Most marketing communication dollars are spent on ____ markets - correct answer ✔✔Consumer
Marketing communication that focuses primarily on price e and its relation to value is called ____ -
correct answer ✔✔Price copy
