,DOWNLOAD THE Test Bank for Consumer Behavior Buying Having Being 13th Edit
hi hi hi hi hi hi hi hi hi hi hi
ion Solomon hi
Consumer Behavior, 13e (Solomon) hi hi hi
Chapter 2 Consumer and Social Well-Being
hi hihi hi hi hi
1) Which act makes it illegal for American executives to bribe foreigners to gain business?
hi hi hi hi hi hi hi hi hi hi hi hi hi
A) Lanham Act hi
B) Foreign Corrupt Practices Act hi hi hi
C) Patriot Act hi
D) Robinson-
Patman Act Answer: B hi hi h i
Diff: 1 hi
LO: 2.1: Ethical business is good business. AACS
h i hi hi hi hi hi hi
B: Application of knowledge
h i hi hi
2) Rules of conduct that guide actions in the marketplace are called
hi hi hi hi hi hi hi hi hi hi hi .
A) social obligation hi
B) social responsibility hi
C) business ethics hi
D) social awareness hi
Answer: C
hi h i
Diff: 1 hi
LO: 2.1: Ethical business is good business. AACS
h i hi hi hi hi hi hi
B: Ethical understanding and reasoning
h i hi hi hi
3) The importance people attach to worldly possessions is called
hi hi hi hi hi hi hi hi hi .
A) ego products hi
B) materialism
C) needs
D) wants A hi
nswer: B hi hi
Diff: 1 hi
LO: 2.1: Ethical business is good business. AACS
h i hi hi hi hi hi hi
B: Application of knowledge
h i hi hi
4) Though the Organization for Economic Cooperation and Development (OECD) outlaws
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bribery in business practices, it is still common in
hi hi . hi hi hi hi hi hi hi
A) Japan
B) Mexico
C) Germany
D) All of the above
hi hi hi hi
Answer: D h i
Diff: 1 hi
LO: 2.1: Ethical business is good business. AACS
h i hi hi hi hi hi hi
B: Ethical understanding and reasoning
h i hi hi hi
1
Copyright © 2020 Pearson Education, Inc.
hi hi hi hi hi
mynursytest.store
,DOWNLOAD THE Test Bank for Consumer Behavior Buying Having Being 13th Edit
hi hi hi hi hi hi hi hi hi hi hi
ion Solomon hi
5) The U.S. government is trying to encourage businesses and consumers to select green cleaning
hi hi hi hi hi hi hi hi hi hi hi hi hi h
products, which of the following are examples of company's pursuing such products?
i hi hi hi hi hi hi hi hi hi hi hi
A) Arm & Hammer hi hi
B) Unilever
C) Nestle
D) SC Johnson & Co. hi hi hi
Answer: D h i
Diff: 3 hi
LO: 2.1: Ethical business is good business. AACS
h i hi hi hi hi hi hi
B: Application of knowledge
h i hi hi
6) Business ethics are rules of conduct published by the Better Business Bureau that guide
hi hi hi hi hi hi hi hi hi hi hi hi hi h
actions in the marketplace.
i hi hi hi
Answer: FALSE Di hi hi
ff: 2 hi
LO: 2.1: Ethical business is good business. AACS
h i hi hi hi hi hi hi
B: Ethical understanding and reasoning
h i hi hi hi
7) Products meet existing needs, and marketing activities only help to communicate their
hi hi hi hi hi hi hi hi hi hi hi hi
availability.
Answer: TRUE Dif hi hi
f: 1hi
LO: 2.1: Ethical business is good business. AACS
h i hi hi hi hi hi hi
B: Ethical understanding and reasoning
h i hi hi hi
8) Advertising is a service for which consumers are willing to pay because the information it
hi hi hi hi hi hi hi hi hi hi hi hi hi hi h
provides reduces their search time.
i hi hi hi hi
Answer: TRUE Dif hi hi
f: 1hi
LO: 2.1: Ethical business is good business. AACS
h i hi hi hi hi hi hi
B: Application of knowledge
h i hi hi
9) What is the role of a product and how does it relate to marketing activities?
hi hi hi hi hi hi hi hi hi hi hi hi hi hi
Answer: Products meet existing needs, and marketing activities only help to communicate their
h i hi hi hi hi hi hi hi hi hi hi hi hi
availability. The economics of information perspective regards advertising as an important sour
hi hi hi hi hi hi hi hi hi hi hi
ce of consumer information learning. This view emphasizes the economic cost of the time we s
hi hi hi hi hi hi hi hi hi hi hi hi hi hi hi
pend to search for products. Accordingly, advertising is a service for which consumers are willi
hi hi hi hi hi hi hi hi hi hi hi hi hi hi
ng to pay because the information it provides reduces their search time.
hi hi hi hi hi hi hi hi hi hi hi
Diff: 2 hi
LO: 2.1: Ethical business is good business. AACS
h i hi hi hi hi hi hi
B: Application of knowledge
h i hi hi
2
Copyright © 2020 Pearson Education, Inc. hi hi hi hi hi
mynursytest.store
, DOWNLOAD THE Test Bank for Consumer Behavior Buying Having Being 13th Edit
hi hi hi hi hi hi hi hi hi hi hi
ion Solomon hi
10) If you are unhappy with a product or service, what are your three possible courses of action?
hi hi hi hi hi hi hi hi hi hi hi hi hi hi hi hi hi
Answer: You may use a voice response, private response, or third-
h i hi hi hi hi hi hi hi hi hi
party response. The voice response is the best for the marketer because it enables a correction t
hi hi hi hi hi hi hi hi hi hi hi hi hi hi hi hi
o the problem.
hi hi
Diff: 1 hi
LO: 2.1: Ethical business is good business. AACS
h i hi hi hi hi hi hi
B: Application of knowledge
h i hi hi
11) Explain why advertising is necessary. hi hi hi hi
Answer: Advertising helps to communicate products' availability and usefulness.
h i hi hi hi hi hi hi hi hi
Diff: 3 hi
LO: 2.1: Ethical business is good business. AACS
h i hi hi hi hi hi hi
B: Application of knowledge
h i hi hi
12) When consumers are unhappy with a product, they boycott the product and/or store and
hi hi hi hi hi hi hi hi hi hi hi hi hi h
express dissatisfaction to friends. This is called a
i hi response. hi hi hi hi hi hi hi
A) private
B) third-party
C) voice
D) public hi
Answer: A hi
Diff: 1
hi hi
LO: 2.2: Marketers have an obligation to provide safe and functional products as part of their b
h i hi hi hi hi hi hi hi hi hi hi hi hi hi hi hi
usiness activities. hi
AACSB: Application of knowledge h i hi hi
13) When consumers are unhappy with a product, they may file a complaint in the form of legal
hi hi hi hi hi hi hi hi hi hi hi hi hi hi hi hi hi
action, Better Business Bureau complaint, or publishing a negative review. This is called a
hi hi hi hi hi hi hi hi hi hi hi hi hi
response.
A) private
B) third-party
C) voice
D) complaint
Answer: B
hi h i hi
Diff: 1 hi
LO: 2.2: Marketers have an obligation to provide safe and functional products as part of their b
h i hi hi hi hi hi hi hi hi hi hi hi hi hi hi hi
usiness activities. hi
AACSB: Application of knowledge h i hi hi
3
Copyright © 2020 Pearson Education, Inc.
hi hi hi hi hi
mynursytest.store
hi hi hi hi hi hi hi hi hi hi hi
ion Solomon hi
Consumer Behavior, 13e (Solomon) hi hi hi
Chapter 2 Consumer and Social Well-Being
hi hihi hi hi hi
1) Which act makes it illegal for American executives to bribe foreigners to gain business?
hi hi hi hi hi hi hi hi hi hi hi hi hi
A) Lanham Act hi
B) Foreign Corrupt Practices Act hi hi hi
C) Patriot Act hi
D) Robinson-
Patman Act Answer: B hi hi h i
Diff: 1 hi
LO: 2.1: Ethical business is good business. AACS
h i hi hi hi hi hi hi
B: Application of knowledge
h i hi hi
2) Rules of conduct that guide actions in the marketplace are called
hi hi hi hi hi hi hi hi hi hi hi .
A) social obligation hi
B) social responsibility hi
C) business ethics hi
D) social awareness hi
Answer: C
hi h i
Diff: 1 hi
LO: 2.1: Ethical business is good business. AACS
h i hi hi hi hi hi hi
B: Ethical understanding and reasoning
h i hi hi hi
3) The importance people attach to worldly possessions is called
hi hi hi hi hi hi hi hi hi .
A) ego products hi
B) materialism
C) needs
D) wants A hi
nswer: B hi hi
Diff: 1 hi
LO: 2.1: Ethical business is good business. AACS
h i hi hi hi hi hi hi
B: Application of knowledge
h i hi hi
4) Though the Organization for Economic Cooperation and Development (OECD) outlaws
hi hi hi hi hi hi hi hi hi hi
bribery in business practices, it is still common in
hi hi . hi hi hi hi hi hi hi
A) Japan
B) Mexico
C) Germany
D) All of the above
hi hi hi hi
Answer: D h i
Diff: 1 hi
LO: 2.1: Ethical business is good business. AACS
h i hi hi hi hi hi hi
B: Ethical understanding and reasoning
h i hi hi hi
1
Copyright © 2020 Pearson Education, Inc.
hi hi hi hi hi
mynursytest.store
,DOWNLOAD THE Test Bank for Consumer Behavior Buying Having Being 13th Edit
hi hi hi hi hi hi hi hi hi hi hi
ion Solomon hi
5) The U.S. government is trying to encourage businesses and consumers to select green cleaning
hi hi hi hi hi hi hi hi hi hi hi hi hi h
products, which of the following are examples of company's pursuing such products?
i hi hi hi hi hi hi hi hi hi hi hi
A) Arm & Hammer hi hi
B) Unilever
C) Nestle
D) SC Johnson & Co. hi hi hi
Answer: D h i
Diff: 3 hi
LO: 2.1: Ethical business is good business. AACS
h i hi hi hi hi hi hi
B: Application of knowledge
h i hi hi
6) Business ethics are rules of conduct published by the Better Business Bureau that guide
hi hi hi hi hi hi hi hi hi hi hi hi hi h
actions in the marketplace.
i hi hi hi
Answer: FALSE Di hi hi
ff: 2 hi
LO: 2.1: Ethical business is good business. AACS
h i hi hi hi hi hi hi
B: Ethical understanding and reasoning
h i hi hi hi
7) Products meet existing needs, and marketing activities only help to communicate their
hi hi hi hi hi hi hi hi hi hi hi hi
availability.
Answer: TRUE Dif hi hi
f: 1hi
LO: 2.1: Ethical business is good business. AACS
h i hi hi hi hi hi hi
B: Ethical understanding and reasoning
h i hi hi hi
8) Advertising is a service for which consumers are willing to pay because the information it
hi hi hi hi hi hi hi hi hi hi hi hi hi hi h
provides reduces their search time.
i hi hi hi hi
Answer: TRUE Dif hi hi
f: 1hi
LO: 2.1: Ethical business is good business. AACS
h i hi hi hi hi hi hi
B: Application of knowledge
h i hi hi
9) What is the role of a product and how does it relate to marketing activities?
hi hi hi hi hi hi hi hi hi hi hi hi hi hi
Answer: Products meet existing needs, and marketing activities only help to communicate their
h i hi hi hi hi hi hi hi hi hi hi hi hi
availability. The economics of information perspective regards advertising as an important sour
hi hi hi hi hi hi hi hi hi hi hi
ce of consumer information learning. This view emphasizes the economic cost of the time we s
hi hi hi hi hi hi hi hi hi hi hi hi hi hi hi
pend to search for products. Accordingly, advertising is a service for which consumers are willi
hi hi hi hi hi hi hi hi hi hi hi hi hi hi
ng to pay because the information it provides reduces their search time.
hi hi hi hi hi hi hi hi hi hi hi
Diff: 2 hi
LO: 2.1: Ethical business is good business. AACS
h i hi hi hi hi hi hi
B: Application of knowledge
h i hi hi
2
Copyright © 2020 Pearson Education, Inc. hi hi hi hi hi
mynursytest.store
, DOWNLOAD THE Test Bank for Consumer Behavior Buying Having Being 13th Edit
hi hi hi hi hi hi hi hi hi hi hi
ion Solomon hi
10) If you are unhappy with a product or service, what are your three possible courses of action?
hi hi hi hi hi hi hi hi hi hi hi hi hi hi hi hi hi
Answer: You may use a voice response, private response, or third-
h i hi hi hi hi hi hi hi hi hi
party response. The voice response is the best for the marketer because it enables a correction t
hi hi hi hi hi hi hi hi hi hi hi hi hi hi hi hi
o the problem.
hi hi
Diff: 1 hi
LO: 2.1: Ethical business is good business. AACS
h i hi hi hi hi hi hi
B: Application of knowledge
h i hi hi
11) Explain why advertising is necessary. hi hi hi hi
Answer: Advertising helps to communicate products' availability and usefulness.
h i hi hi hi hi hi hi hi hi
Diff: 3 hi
LO: 2.1: Ethical business is good business. AACS
h i hi hi hi hi hi hi
B: Application of knowledge
h i hi hi
12) When consumers are unhappy with a product, they boycott the product and/or store and
hi hi hi hi hi hi hi hi hi hi hi hi hi h
express dissatisfaction to friends. This is called a
i hi response. hi hi hi hi hi hi hi
A) private
B) third-party
C) voice
D) public hi
Answer: A hi
Diff: 1
hi hi
LO: 2.2: Marketers have an obligation to provide safe and functional products as part of their b
h i hi hi hi hi hi hi hi hi hi hi hi hi hi hi hi
usiness activities. hi
AACSB: Application of knowledge h i hi hi
13) When consumers are unhappy with a product, they may file a complaint in the form of legal
hi hi hi hi hi hi hi hi hi hi hi hi hi hi hi hi hi
action, Better Business Bureau complaint, or publishing a negative review. This is called a
hi hi hi hi hi hi hi hi hi hi hi hi hi
response.
A) private
B) third-party
C) voice
D) complaint
Answer: B
hi h i hi
Diff: 1 hi
LO: 2.2: Marketers have an obligation to provide safe and functional products as part of their b
h i hi hi hi hi hi hi hi hi hi hi hi hi hi hi hi
usiness activities. hi
AACSB: Application of knowledge h i hi hi
3
Copyright © 2020 Pearson Education, Inc.
hi hi hi hi hi
mynursytest.store
