QUESTIONS AND CORRECT VERIFIED ANSWERS ALREADY
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Studies Show that media use is linked to - CORRECT ANSWER-negative health
outcomes
Advertisements and entertainment portrayals - CORRECT ANSWER-1.
Tobacco, Strongest
2. Alcohol, Moderate
3. Prescription drugs, Less
4. Food, Mixed
On health
Film Health and Risk - CORRECT ANSWER-- Smoking and drinking often
portrayed
- Drug use less often portrayed
---Drug addicts usually portrayed as evil
--- Drug use shown to have negative outcomes
Health News - CORRECT ANSWER-The strongest effect on health news might
be on Agenda Setting
-framing thought to impact policy makers and policy
,Health Campaigns - CORRECT ANSWER-A purposive attempt
to Inform, persuade and motivate....
generally for non commercial benefits....
Risk Learning Models - CORRECT ANSWER-Message imparts new information
about health risks, and behaviors that minimize those risks
4 types of messages increase self-protective behavior - CORRECT ANSWER-1.
Severity
2. Vulnerability
3. Response efficacy
4. Self efficacy
Stereotype Priming Models - CORRECT ANSWER-Messages prime preexisting
stereotypes
Why campaigns fail - CORRECT ANSWER-1. Audience selective attention
2. Barriers to audience's perceptions
3. Unsophisticated audience-targeting techniques
4. Unrealistic goals
5. Lack of clear criteria for success
2 New educational strategies on media health - CORRECT ANSWER-1. Media
Advocacy
2.Edutainment
,media advocacy - CORRECT ANSWER-public health agent attempts to focus
media on health issues to effect social or public policy
edutainment - CORRECT ANSWER-health messages embedded in
entertainment
Old View (Pascal) on media entertainment - CORRECT ANSWER-merriment is
considered sinful
Modern View (Montaigne and Freud) on Media Entertainment - CORRECT
ANSWER-entertainment is an effective and acceptable means of relief
protistant ethic - CORRECT ANSWER-ethic to work and no ethic not to work
Blue Laws - CORRECT ANSWER-Also known as sumptuary laws, they are
designed to restrict personal behavior in accord with a strict code of morality.
Blue laws were passed across the colonies, particularly in Puritan New England
and Quaker Pennsylvania.
entertainment theory - CORRECT ANSWER-1. Mood management theory
2. Dispostion theory
Mood Management Theory - CORRECT ANSWER--Media selection is usually
impulsive, Done to satisfy a variety of needs
-often determined by mood
- If in a good mood you want a consistent program
-If in a bad mood you want inconsistent program
, Disposition Theory - CORRECT ANSWER-We enjoy seeing:
Good things happen to people we like
Bad things happen to people we dislike
We hate seeing:
Bad things happen to people we like
Good things happen to people we dislike
Drama 3 elements - CORRECT ANSWER-Interesting characters, conflict,
satisfying resolution
Disposition: Strong like/dislike for characters increase involvement.
Humor/Comedy - CORRECT ANSWER-Drama containing cues such that it
shouldn't be taken seriously
Disposition: we laugh at the misfortune of others
Persuasion: humor may lower guard, Increase positive disposition toward
source.
Sports - CORRECT ANSWER-Disposition explains most sport appeal*
BIRGing and CORFing*
BIRGing - CORRECT ANSWER-basking in reflected glory