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Explain the nature and scope of the selling function - ✔✔-selling function
provides customer with the products or services that they want or need
-is personalized communication that influences the purchase of a
product/service and future sales
-involves activities to persuade a customer to purchase service/object
through direct communication
-ex. face to face, social media, any other sort of personal tech
-includes all members of the distribution channel
Explain the role of customer service as a component of selling relationships
- ✔✔-customer service is the direct link between the business and
consumer
-when consumers have questions/complaints/comments about product or
shopping experience, they contact customer service and inform them
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, -important that employees working in customer service are positive,
compassionate, understanding, and able to solve any problems that may
arise
-also important that customer service is available at all times for consumer
-by providing reliable & helpful customer service, businesses can improve
overall shopping experience for consumer
Explain key factors in building a clientele - ✔✔-3 main factors that must be
considered
-the first factor is making the sale
-includes all activities that sales representatives perform when interacting
with consumers during the selling process.
-the second factor is after-sales activities
-includes order processing and payment, customer's departure from the
store, follow-up after purchase, customer service and tracking, and
evaluation of employee performance
-the third factor is customer relationship management, which involves
seeking out customers
-keeping them satisfied with the use of technology and customer loyalty
techniques.
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