Operations and Supply Chain Management, 17th Edition
by F. Robert Jacobs and Richard Chase
Chapters 1 - 22 | Complete
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, TABLE OF CONTENTS ZU ZU
Chapter 1: Introduction
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Chapter 2: Strategy
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Chapter 3: Design of Products and Services
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Chapter 4: Projects
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Chapter 5: Strategic Capacity Management
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Chapter 6: Learning Curves
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Chapter 7: Manufacturing Processes
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Chapter 8: Facility Layout
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Chapter 9: Service Processes
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Chapter 10: Waiting Line Analysis and Simulation
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Chapter 11: Process Design and Analysis
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Chapter 12: Quality Management
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Chapter 13: Statistical Quality Control
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Chapter 14: Lean Supply Chains
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Chapter 15: Logistics and Distribution Management
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Chapter 16: Global Sourcing and Procurement
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Chapter 17: The Internet of Things and ERP
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Chapter 18: Forecasting
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Chapter 19: Sales and Operations Planning
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Chapter 20: Inventory Management
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Chapter 21: Material Requirements Planning
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Chapter 22: Workcenter Scheduling
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,CHAPTER 1 ZU
OPERATIONS AND SUPPLY CHAIN MANAGEMENT ZU ZU ZU ZU
Discussion Questions
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1. Using Exhibit 1.3 as a model, describe the source-make-deliver-
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return relationships in thefollowing systems:
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a. An airline
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Source: Aircraft manufacturer, in-flight food, repair parts, computer systems
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Make: Aircraft and flight crew scheduling, ground services provided at airports, aircr
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aftmaintenance and repair Z
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Deliver: Outbound and arriving passenger service, baggage handling R
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eturn: Resolve any post-service issues such as lost or damaged luggage
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b. An automobile manufacturer
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Source: Suppliers of components and raw materials
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Make: Manufacturing of vehicles and components or subassemblies to be sold as spar
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eparts Z
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Deliver: Delivery to and sales from dealerships, delivery of spare parts to the wholesa
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lesystem Z
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Return: Warranty and recall repairs, trade-insZ U ZU ZU ZU ZU
c. A hospital
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Source: Medical supplies, cleaning services, disposal services, food services, qualifiedp
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ersonnel
Make: Inpatient rooms, outpatient clinics, emergency room, operating rooms
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Deliver: Scheduling patients, providing treatment, ambulance service, family counseli
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ngReturn: Billing errors, follow up visits
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d. An insurance company
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Source: Supplies needed for the office, underwriters, legal authority to operate
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, Make: Establish policy guidelines and pricing, field agent/representative and facility
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network, develop Internet service capabilities, establish preferred vehicle repair servi
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cenetwork Z
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Deliver: Meet with and advise clients, write policies, process and pay clai
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msReturn: refund of overpayments
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2. Define the service package of your college or university. What is its strongest element? What
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isits weakest one?
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The categories with examples are:
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Supporting facility - ZU ZU
location, buildings, labs, parking Facilitating goods –
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class schedules, computers, books, chalk
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Explicit services – ZU ZU
classes with qualified instructors, placement officesImplicit services
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– status and reputation (e.g., Ivy League schools)
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At Indiana University and the University of Southern California, among their strongest ele
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ments are their business schools and their Operations Management programs (of course).B
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oth also have very dedicated alumni networks. A weak element of Indiana University is its
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weak football program; for USC, weak elements are on-campus parking and housing.
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3. What service industry has impressed you the most with its innovativeness?
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Our vote goes to cruise lines which have introduced such onboard innovations as wave mac
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hines for belly boarding and rock climbing walls, as well as all sorts of other amenities toke
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ep cruisers involved. The industry is doing record business as well.
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Some of the standout companies in less innovative industries are Bank of America (has a for
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malized research program to try out new customer services/amenities such as video screensi
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n next to teller lines), Intuit (e.g., putting Quicken money management software online), Ikea,
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JetBlue Airlines, and Progressive Insurance (discussed later in the book).
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4. What is product-service bundling and what are the benefits to customers?
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Product-service bundling is adding Value- ZU ZU ZU ZU
added services to a firm’s product offerings to createmore value for the customer. This provi
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des benefits in two areas. First, this differentiates theorganization from the competition. Sec
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ondly, these services tie customers to the organizationin a positive way. Alternatively, bundli
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ng can also involve adding products to a service, for example, adding the sale of convenience
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items and snacks at a hotel. ZU ZU ZU ZU ZU
5. What is the difference between a service and a good?
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A service is an intangible process (you can’t hold it in your hands), while a good is the physic
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aloutput of a process.
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6. Look at the job postings at http://www.indeed.com and evaluate the opportunities fo
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r anOSM major with several years of experience.
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