Foundations of Digital Marketing & E-commerce Exam Questions with Complete Solutions (Rated A+)

Foundations of Digital Marketing & E-commerce Exam Questions with Complete Solutions (Rated A+) What term refers to the buying and selling of goods and services online? - Answers Ecommerce Fill in the blank: _____ is the practice of reaching customers online through digital channels with the aim of turning them into customers. - Answers Digital marketing With digital marketing you can reduce expenses by being very specific about serving ads to the right audiences at the right moments. Which advantage of digital marketing does this represent? - Answers Cost effective Which of the following statements regarding working in a marketing career is generally true? - Answers A digital marketing coordinator and e-commerce analyst often share similar skills. Which of the following best describes the skill of storytelling as a digital marketer or e-commerce analyst? - Answers Communicate data insights effectively to engage an audience. Fill in the blank: A _____ contains your samples of past work and demonstrates relevant work experience. - Answers Portfolio Which of the following roles is when you work for a single company to market and sell their products? - Answers In-house Which of the following roles is when you partner with companies to fill their digital marketing and advertising needs? - Answers Agency Coordinating marketing activities, preparing reports on marketing metrics, and creating customer personas are tasks typical for which digital marketing role level? Strategist-level roles - Answers Associate-level roles Which of the following are typically job responsibilities for an e-commerce analyst? Select all that apply. - Answers -Edit content on a brand's website -Confirm customer interactions align with business objectives Beyond an online presence, how can a company stand out from its competitors and reach potential customers? - Answers With digital marketing Fill in the blank: A successful digital marketing effort guides all of a company's customer _____? - Answers interactions Successful digital marketing allows companies to think strategically about how to reach customers at what points in the purchasing process? - Answers Before, during, and after a purchase When beginning a digital marketing effort, what does a company need to research in order to set meaningful goals and measure success? - Answers Target audience Which of the following examples are outcomes of a well-planned digital marketing strategy? Select three. - Answers Loyalty Trust Awareness What is the awareness stage of the marketing funnel? - Answers When potential customers encounter your brand for the first time What is the first step in making sure that your brand reaches the right audience? - Answers Conducting research Which is an awareness tactic that businesses can use to reach customers? - Answers Create ads for websites, social media, email, or video platforms What is the goal of the consideration stage of the marketing funnel? - Answers To increase the chances that a potential customer will make a purchase Which is a consideration tactic aimed to educate potential customers about a company's offerings? - Answers Offer engaging, useful content like blog posts, newsletters, or webinars Imagine that a business builds a strong top-of-funnel marketing strategy. They take advantage of multiple channels and create a consistent experience across all of them. What outcomes will this strategy boost? Select two. - Answers -Customer engagement -Awareness What is the goal of the conversion stage? - Answers To turn potential customers into buyers What tactics should a company use to set themselves apart at the conversion stage? - Answers Accurate product descriptions, a smooth checkout process, and a clear returns policy. How can a company build customer loyalty? - Answers By creating a great customer experience during and after purchase, offering rewards programs, or using social media engagement to nurture relationships with customers on an ongoing basis. What information should a digital marketer track in order to measure conversion? Select all that apply. - Answers time to conversion, cost per conversion, and average order size in order to measure conversion. Why should a company measure loyalty - Answers -it allows them to assess and refine strategies to keep customers and save money. -It reveals where they can manage customer relationships more effectively. Imagine that a bakery establishes an online presence and posts ads on various social media sites, but their ads are not attracting new customers. How can digital marketing help the bakery thrive online? - Answers By helping the bakery reach potential customers How can a digital marketing strategy get customers to come back for an additional purchase? - Answers By building customer trust Why is the customer journey important for digital marketing? - Answers Because understanding and improving the journey can transform a potential customer into a loyal customer What tool helps digital marketers better understand how customers find a company and learn about a company? - Answers A customer journey map Why is a marketing funnel wide at the top and narrow at the bottom? - Answers Many potential customers will enter the top of the funnel, but only some of them will reach the bottom to become loyal customers. Question 6 Fill in the blank: The top of the funnel is the _____ stage, which is when a potential customer encounters a brand for the first time. - Answers awareness Which outcomes does the top of the marketing funnel increase? Select two. - Answers -Awareness -Customer Engagement Question 8 In the awareness stage, why is it important to measure impressions, reach, and frequency? - Answers Digital marketers can find out how big an impact their ads are having and decide if they need to reevaluate their ad strategy. Consider the following scenario: Aisha just made her first purchase on a company's website. In order to nurture this relationship and build brand loyalty, how can digital marketers create a positive post-purchase experience for Aisha? - Answers Offer Aisha enrollment in the company's rewards program Why is it important to measure conversion in the marketing funnel? - Answers Because it provides valuable insights into how customers interact with a company's brand Which of the following describes a brand? - Answers The perception the public has about a business or organization Which of the following are examples of factors that can influence a brand? - Answers values, culture, and design elements. Which of the following statements are true about the relationship between branding and marketing? Select all that apply. - Answers -A company can put many resources into a digital marketing strategy, but without a strong brand identity, they will not be memorable.