MNM3709 Assignment 4
(COMPLETE ANSWERS)
Semester 2 2024 - DUE 30
October 2024
Contact:
@ TestbanksNotesAssignmentsAndExamspack
sGuru
+254742508812, +254727097655.
, MNM3709
Complete,
trusted
QUESTION 1 [10 MARKS] As the
market becomes increasingly
competitive, Ocean Basket must
develop strategies to retain
customers and increase customer
loyalty. Recommend one pure
loyalty, push loyalty, pull loyalty,
purchase loyalty and purge loyalty
marketing strategy each to Ocean
Basket (so a total of five loyalty
marketing strategies) by explaining
how Ocean Basket can apply each of
these strategies to improve
customer satisfaction, loyalty and
retention. Provide specific practical
examples relating to Ocean Basket
to support your discussion. No marks
will be awarded for AI-generated
content. Keep your explanation of
each loyalty strategy under 100
words. Note that, for this question,
, you are not required to reference
but you are still not allowed to copy
from any source, including the
prescribed material. Think of your
own examples. Turnitin will flag
copied examples and AI-generated
content. Copied examples from any
other sources will receive zero.
MARKING RUBRIC QUESTION 1
Loyalty strategies 0 Marks 1 Mark 2
Marks Per loyalty strategy Only
theoretical discussion. Did not apply
to Ocean Basket. The incorrect
theory used to apply practically.
Copied examples from other
sources, including but not limited to,
websites/other
students/AIgenerated examples.
Did not show evidence of thinking
critically or applying knowledge.
The example provided explains the
loyalty strategy but not how it can
improve customer satisfaction,
loyalty and or retention. Example is
related to Ocean Basket but lacks
detail or
(COMPLETE ANSWERS)
Semester 2 2024 - DUE 30
October 2024
Contact:
@ TestbanksNotesAssignmentsAndExamspack
sGuru
+254742508812, +254727097655.
, MNM3709
Complete,
trusted
QUESTION 1 [10 MARKS] As the
market becomes increasingly
competitive, Ocean Basket must
develop strategies to retain
customers and increase customer
loyalty. Recommend one pure
loyalty, push loyalty, pull loyalty,
purchase loyalty and purge loyalty
marketing strategy each to Ocean
Basket (so a total of five loyalty
marketing strategies) by explaining
how Ocean Basket can apply each of
these strategies to improve
customer satisfaction, loyalty and
retention. Provide specific practical
examples relating to Ocean Basket
to support your discussion. No marks
will be awarded for AI-generated
content. Keep your explanation of
each loyalty strategy under 100
words. Note that, for this question,
, you are not required to reference
but you are still not allowed to copy
from any source, including the
prescribed material. Think of your
own examples. Turnitin will flag
copied examples and AI-generated
content. Copied examples from any
other sources will receive zero.
MARKING RUBRIC QUESTION 1
Loyalty strategies 0 Marks 1 Mark 2
Marks Per loyalty strategy Only
theoretical discussion. Did not apply
to Ocean Basket. The incorrect
theory used to apply practically.
Copied examples from other
sources, including but not limited to,
websites/other
students/AIgenerated examples.
Did not show evidence of thinking
critically or applying knowledge.
The example provided explains the
loyalty strategy but not how it can
improve customer satisfaction,
loyalty and or retention. Example is
related to Ocean Basket but lacks
detail or
