SAFE AGILE PRODUCT MANAGEMENT (APM)
LATEST EXAM REAL EXAM 200 QUESTIONS
AND CORRECT ANSWERS (VERIFIED
ANSWERS) |AGRADE
What key factors play into the value of a market
segment? - ...ANSWER...current and future size of
segment, amount customers are willing to pay for your
product or service, competitors, substitutes and
compliments
What questions about market segment value inform
strategy? - ...ANSWER...Is the segment valuable
enough? Does it align with our enterprise/portfolio
strategy? What would it take for us to win? Could we do
it with our current team, offerings go-to-market
structures, etc?
___ are fictional characters based upon research - they
represent the different people who might use your
product or solution in a similar way -
...ANSWER...personas
Do you define your segments, then your personas? Or
define personas, then segments? - ...ANSWER...Define
your segments, then your personas
,T or F. Personas are strategic, longer-lived artifacts
that define product direction - ...ANSWER...True
Normally, when we talk about developing features and
benefits we say '__ __' But in Design Thinking, it often
helps to flip the order and talk about '__ __' as this helps
promote considering different Features that can
provide the desired benefit. - ...ANSWER...Feature-
Benefit, Benefit-Feature
A primary persona does what? - ...ANSWER...Personas
that MUST be satisfied for a successful product driving
the design process
A secondary persona does what? - ...ANSWER...A
persona that we will help make accommodations in the
primary interface for as long as it doesn't violate a
primary persona
A negative persona does what? - ...ANSWER...Some we
are explicitly NOT designing for
How many primary personas are there typically? -
...ANSWER...1-4
How many secondary personas are there typically? -
...ANSWER...1-3
What are some strategies for B2B personas? -
...ANSWER...Even though they are not end-users you
can create personas to capture their role, authority and
journey - reveal insights about how they make
, decisions (attitudes, concerns and criteria) in choosing
our solution. They can also help drive what matters in
terms of ROI, economic modeling, service and support.
What are some typical artifacts that are used to create
personas? - ...ANSWER...case studies, macro-economic
trends, product vision, market segments, win/loss
T or F Personas are essentially roles - ...ANSWER...F. A
persona can have multiple roles
Where else can a persona be leveraged in SAFe? -
...ANSWER...Iteration planning, program backlog needs
that align?, Solution context, PI objectives
Building empathy primarily happens through what three
ways? - ...ANSWER...Empathy interviews, innovation
games, and structured interview techniques such as
laddering
Empathy Maps are a tool that PMs use to do what? -
...ANSWER...Help the team develop deep, shared
understanding and empathy for other people helping to
design better experiences and value streams
Which are shorter-lived artifacts: Persona or Empathy
maps? - ...ANSWER...Empathy Maps
What are some good empathy interview guidelines? -
...ANSWER...Face to face is best, build rapport before
asking questions, keep questions short, ask only one
question at a time, encourage stories
LATEST EXAM REAL EXAM 200 QUESTIONS
AND CORRECT ANSWERS (VERIFIED
ANSWERS) |AGRADE
What key factors play into the value of a market
segment? - ...ANSWER...current and future size of
segment, amount customers are willing to pay for your
product or service, competitors, substitutes and
compliments
What questions about market segment value inform
strategy? - ...ANSWER...Is the segment valuable
enough? Does it align with our enterprise/portfolio
strategy? What would it take for us to win? Could we do
it with our current team, offerings go-to-market
structures, etc?
___ are fictional characters based upon research - they
represent the different people who might use your
product or solution in a similar way -
...ANSWER...personas
Do you define your segments, then your personas? Or
define personas, then segments? - ...ANSWER...Define
your segments, then your personas
,T or F. Personas are strategic, longer-lived artifacts
that define product direction - ...ANSWER...True
Normally, when we talk about developing features and
benefits we say '__ __' But in Design Thinking, it often
helps to flip the order and talk about '__ __' as this helps
promote considering different Features that can
provide the desired benefit. - ...ANSWER...Feature-
Benefit, Benefit-Feature
A primary persona does what? - ...ANSWER...Personas
that MUST be satisfied for a successful product driving
the design process
A secondary persona does what? - ...ANSWER...A
persona that we will help make accommodations in the
primary interface for as long as it doesn't violate a
primary persona
A negative persona does what? - ...ANSWER...Some we
are explicitly NOT designing for
How many primary personas are there typically? -
...ANSWER...1-4
How many secondary personas are there typically? -
...ANSWER...1-3
What are some strategies for B2B personas? -
...ANSWER...Even though they are not end-users you
can create personas to capture their role, authority and
journey - reveal insights about how they make
, decisions (attitudes, concerns and criteria) in choosing
our solution. They can also help drive what matters in
terms of ROI, economic modeling, service and support.
What are some typical artifacts that are used to create
personas? - ...ANSWER...case studies, macro-economic
trends, product vision, market segments, win/loss
T or F Personas are essentially roles - ...ANSWER...F. A
persona can have multiple roles
Where else can a persona be leveraged in SAFe? -
...ANSWER...Iteration planning, program backlog needs
that align?, Solution context, PI objectives
Building empathy primarily happens through what three
ways? - ...ANSWER...Empathy interviews, innovation
games, and structured interview techniques such as
laddering
Empathy Maps are a tool that PMs use to do what? -
...ANSWER...Help the team develop deep, shared
understanding and empathy for other people helping to
design better experiences and value streams
Which are shorter-lived artifacts: Persona or Empathy
maps? - ...ANSWER...Empathy Maps
What are some good empathy interview guidelines? -
...ANSWER...Face to face is best, build rapport before
asking questions, keep questions short, ask only one
question at a time, encourage stories
