Lecture notes BBA in Logistics and Supply chain management (Lscm5112)

Design of Goods and
Services



U

, Learning Unit 1: Theme Breakdown


Design of Goods and Services _Chap 2
 Theme 1: A Happy Customer is a Great Custo
 Theme 2: Developing New Products
 Theme 3: Keeping the Product Alive

, Learning objectives- Theme 1:
Design of Goods and Services
 Explain the importance of customer satisfa
as a competitive goal of any business;
 Discuss customer perceptions of the quali
goods and services;
 Explain the role of customers in the design
process;
 Describe the main objectives of goods and
service design;
 Describe the product life cycle and the ste
the design process;
 Describe a product development team;

, Learning objectives (cont.) -
Theme 1: Design of Goods and
 Explain robust designServices
and manufacturabi
 Discuss the factors that influence the need
new products and services;
 Discuss value analysis and configuration
management;
 Explain the principles and practices of kaiz
 Discuss the role of customer information in
providing quality service;
 Discuss mass customisation;
 Analyse the future of the design process.