MRKT 3001
Marketing
MIDTERM EXAM READINESS
GUIDE
Q&S
©2024/2025
,1. Multiple Choice: Which of the following marketing
strategies is most effective for promoting public health
campaigns?
a) Social media advertising
b) Television commercials
c) Community events
d) Print media
Correct Answer: c) Community events
Rationale: Community events allow for direct engagement
and provide opportunities for immediate feedback and
personal interaction, which is crucial for public health
campaigns.
2. Fill-in-the-Blank: The __________ effect describes the
phenomenon where consumers are more likely to recall and
recognize a brand when it is associated with a specific color
scheme.
Correct Answer: Color branding
Rationale: Color branding helps create a visual identity
that consumers can easily remember and associate with a
brand.
3. True/False: In healthcare marketing, it is essential to
prioritize patient privacy over promotional activities.
Correct Answer: True
Rationale: Patient privacy is a legal requirement and
ethical priority in healthcare, and it must always be
respected in marketing efforts.
4. Multiple Response: Select all that apply. Which of the
following are key components of a successful healthcare
marketing plan?
©2024/2025
, a) Market research
b) Competitive analysis
c) Ethical advertising
d) Product diversification
Correct Answers: a) Market research, b) Competitive
analysis, c) Ethical advertising
Rationale: Understanding the market, analyzing
competitors, and maintaining ethical standards are essential
for a successful healthcare marketing plan. Product
diversification is not always applicable.
5. Multiple Choice: What is the primary goal of content
marketing in the healthcare industry?
a) To entertain the audience
b) To educate the audience
c) To sell products
d) To increase website traffic
Correct Answer: b) To educate the audience
Rationale: Education is a core component of healthcare
marketing, aiming to inform patients and the public about
health-related topics.
6. Fill-in-the-Blank: A __________ is a marketing tool used
to communicate the unique benefits of a healthcare service
or product to a specific target audience.
Correct Answer: Value proposition
Rationale: A value proposition clearly explains how a
product or service solves a problem or improves a situation
for the target audience.
7. True/False: Emotional appeal is an ineffective marketing
strategy in the healthcare sector.
Correct Answer: False
©2024/2025
Marketing
MIDTERM EXAM READINESS
GUIDE
Q&S
©2024/2025
,1. Multiple Choice: Which of the following marketing
strategies is most effective for promoting public health
campaigns?
a) Social media advertising
b) Television commercials
c) Community events
d) Print media
Correct Answer: c) Community events
Rationale: Community events allow for direct engagement
and provide opportunities for immediate feedback and
personal interaction, which is crucial for public health
campaigns.
2. Fill-in-the-Blank: The __________ effect describes the
phenomenon where consumers are more likely to recall and
recognize a brand when it is associated with a specific color
scheme.
Correct Answer: Color branding
Rationale: Color branding helps create a visual identity
that consumers can easily remember and associate with a
brand.
3. True/False: In healthcare marketing, it is essential to
prioritize patient privacy over promotional activities.
Correct Answer: True
Rationale: Patient privacy is a legal requirement and
ethical priority in healthcare, and it must always be
respected in marketing efforts.
4. Multiple Response: Select all that apply. Which of the
following are key components of a successful healthcare
marketing plan?
©2024/2025
, a) Market research
b) Competitive analysis
c) Ethical advertising
d) Product diversification
Correct Answers: a) Market research, b) Competitive
analysis, c) Ethical advertising
Rationale: Understanding the market, analyzing
competitors, and maintaining ethical standards are essential
for a successful healthcare marketing plan. Product
diversification is not always applicable.
5. Multiple Choice: What is the primary goal of content
marketing in the healthcare industry?
a) To entertain the audience
b) To educate the audience
c) To sell products
d) To increase website traffic
Correct Answer: b) To educate the audience
Rationale: Education is a core component of healthcare
marketing, aiming to inform patients and the public about
health-related topics.
6. Fill-in-the-Blank: A __________ is a marketing tool used
to communicate the unique benefits of a healthcare service
or product to a specific target audience.
Correct Answer: Value proposition
Rationale: A value proposition clearly explains how a
product or service solves a problem or improves a situation
for the target audience.
7. True/False: Emotional appeal is an ineffective marketing
strategy in the healthcare sector.
Correct Answer: False
©2024/2025
