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Exam (elaborations) MNG4801

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Exam (elaborations) MNG4801

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October 2, 2024
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Written in
2024/2025
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MNG4801 -EXAM PACK
2024
QUESTION AND
ANSWERS
FOR ASSISTANCE
CONTACT:

, lOMoARcPSD|47080728




1


TABLE OF CONTENTS

Page

Introduction ................................................................................................................................. 4

1. Analysis of the macro-environmental factors .................................................................... 4

1.1 Social environment .................................................................................................... 4

1.2 Technological environment ........................................................................................ 4

1.3 Economic environment .............................................................................................. 5

1.4 Ecological environment.............................................................................................. 5

1.5 Political environment ................................................................................................. 5

2. Analysis of the characteristics of a vision statement ......................................................... 6

2.1 Directional ................................................................................................................. 6

2.2 Flexible ...................................................................................................................... 6

2.3 Feasible ..................................................................................................................... 6

2.4 Graphical ................................................................................................................... 6

2.5 Desirable ................................................................................................................... 7

3. Evaluation of competitive strategies ................................................................................. 7

3.1 Appropriateness ........................................................................................................ 7

3.2 Feasibility .................................................................................................................. 7

3.3 Desirability ................................................................................................................. 8

3.4 Consistency ............................................................................................................... 8

3.5 Validity ....................................................................................................................... 8

3.6 Attractiveness to stakeholders ................................................................................... 8

4. Analysis of the industry key success factors ..................................................................... 8

4.1 Industry success factors ............................................................................................ 9

4.1.1 Intellectual property ..................................................................................... 9

4.1.2 Complementary products .......................................................................... 10

4.1.3 Codification ............................................................................................... 10

4.1.4 Lead time .................................................................................................. 10

, lOMoARcPSD|47080728




5. Analysis of resources ..................................................................................................... 10

5.1 Physical resources .................................................................................................. 11

5.1.1 Physical resources .................................................................................... 11

5.1.2 Financial resources ................................................................................... 11

5.1.3 Information resources ............................................................................... 11

5.2 Intangible resources ................................................................................................ 11

5.2.1 Intellectual capital .................................................................................... 11

5.2.2 Brand value ............................................................................................... 11

5.2.3 Technology .............................................................................................. 11

5.3 Human resources ................................................................................................... 12

Conclusion ................................................................................................................................ 12

Reference list ............................................................................................................................ 13

Annexure A: Reflection template ............................................................................................... 14
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