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Summary Strategic Brand Management (book, PDF)

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Strategic Brand Management by Kevin Lane Keller (complete book, PDF)

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Kevin Lane Keller Strategic Brand Management: Global Edition

Edition:oktober 2012
ISBN:9780273779414
Edition:4

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Institution: Hogeschool Arnhem en Nijmegen (HAN)
Study: Communicatie
Module: Branding

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Summarized whole book?: Yes
Uploaded on: December 29, 2019
Number of pages: 591
Written in: 2018/2019
Type: Summary

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kevin lane keller
pdf
strategic brand management

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,Strategic Brand Management
Building, Measuring, and
Managing Brand Equity
Global Edition

1

,This page intentionally left blank

, Strategic Brand Management
Building, Measuring, and
4e Managing Brand Equity
Global Edition

Kevin Lane Keller
Tuck School of Business
Dartmouth College

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Summary Strategic Brand Management (book, PDF)

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