APM Exam 1
The sales and marketing team is working on a new campaign promoting a substantial
upgrade to an enterprise HR solution targeted to commercial and government
organizations. The product is sold successfully by the direct sales team in the same
configurations and at the same price to both groups. HR leaders from both sectors
typically attend the same conferences and belong to the same professional groups. A
single advertising campaign works for both groups. Does the scenario describe one or
two segments, and why? - answera. Two segments because each group has different
funding models
b. One segment because the primary buyer in both groups is the HR executive
c. Two segments because each group must comply with different workforce regulations
d. One segment because both groups react the same way to the product offers
(CORRECT)
Which type of canvas includes details about how a product is implemented and by
whom? - answera. Portfolio canvas
b. Business value canvas
c. Development Value Stream canvas (CORRECT)
d. Value proposition canvas
What does a pivot directly lead to in the SAFe Lean Startup Cycle? - answera. A stop to
all development
b. A new hypothesis statement (CORRECT)
c. A new MVP
d. A new business model
What research game would be the most useful when using qualitative research for an
existing product? - answera. Buy a Feature (CORRECT)
b. Product Box
c. Spider Web
d. 20/20 Vision
What research game helps to facilitate a better understanding of Customer needs? -
answera. Prune the Product Tree (CORRECT)
b. The Apprentice
c. Spider Web
d. Buy a Feature
What helps define the Sweet Spot of Strategy? - answera. Solution Context
b. Competitors' offerings
c. Strategic Themes
, d. Company's Capabilities (CORRECT)
Which option is available when an Epic Hypothesis Statement is proven true? -
answera. Stop development and create a new hypothesis statement
b. Stop development and move the Epic to the 'Done' state (INCORRECT)
c. Begin implementing a MVP (INCORRECT)
d. Continue development with the Epic in the 'Done' state
What is the primary purpose of Product Manager interactions with Lean Portfolio
Management? - answera. Meeting the business goals (CORRECT)
b. Selling the product
c. Getting the product built
d. Providing effective operational support
What group would external Product Managers collaborate with to deliver a Solution to
external Customers? - answera. Product marketing
b. LPM (INCORRECT)
c. BOs (INCORRECT)
d. Enterprise executives
What is one activity that is most likely performed when conducting market research? -
answera. Define requirements for the product
b. Examine Solution option for development
c. Ask people what they would buy (CORRECT)
d. Consult a Solution Architect on creating a sustainable product
What is an example of a question that the Product Manager might ask during the
disocver and define phase of Design Thinking? - answera. Should we build or buy?
(INCORRECT)
b. How do we communicate our business model?
c. How do we create a plan for the future? (INCORRECT)
d. Which Features should we remove?
Which activity does a Product Manager perform to support different functions in product
delivery? - answera. Build Solution Architecture
b. Finalize sales contracts (INCORRECT)
c. Support Team management (INCORRECT)
d. Review legal agreements
What is one of the key factors that determines the value of a market segment? -
answera. Total cost of ownership
b. Historical value of the segment
c. Market research data
d. Amount customers are willing to pay (CORRECT)
The sales and marketing team is working on a new campaign promoting a substantial
upgrade to an enterprise HR solution targeted to commercial and government
organizations. The product is sold successfully by the direct sales team in the same
configurations and at the same price to both groups. HR leaders from both sectors
typically attend the same conferences and belong to the same professional groups. A
single advertising campaign works for both groups. Does the scenario describe one or
two segments, and why? - answera. Two segments because each group has different
funding models
b. One segment because the primary buyer in both groups is the HR executive
c. Two segments because each group must comply with different workforce regulations
d. One segment because both groups react the same way to the product offers
(CORRECT)
Which type of canvas includes details about how a product is implemented and by
whom? - answera. Portfolio canvas
b. Business value canvas
c. Development Value Stream canvas (CORRECT)
d. Value proposition canvas
What does a pivot directly lead to in the SAFe Lean Startup Cycle? - answera. A stop to
all development
b. A new hypothesis statement (CORRECT)
c. A new MVP
d. A new business model
What research game would be the most useful when using qualitative research for an
existing product? - answera. Buy a Feature (CORRECT)
b. Product Box
c. Spider Web
d. 20/20 Vision
What research game helps to facilitate a better understanding of Customer needs? -
answera. Prune the Product Tree (CORRECT)
b. The Apprentice
c. Spider Web
d. Buy a Feature
What helps define the Sweet Spot of Strategy? - answera. Solution Context
b. Competitors' offerings
c. Strategic Themes
, d. Company's Capabilities (CORRECT)
Which option is available when an Epic Hypothesis Statement is proven true? -
answera. Stop development and create a new hypothesis statement
b. Stop development and move the Epic to the 'Done' state (INCORRECT)
c. Begin implementing a MVP (INCORRECT)
d. Continue development with the Epic in the 'Done' state
What is the primary purpose of Product Manager interactions with Lean Portfolio
Management? - answera. Meeting the business goals (CORRECT)
b. Selling the product
c. Getting the product built
d. Providing effective operational support
What group would external Product Managers collaborate with to deliver a Solution to
external Customers? - answera. Product marketing
b. LPM (INCORRECT)
c. BOs (INCORRECT)
d. Enterprise executives
What is one activity that is most likely performed when conducting market research? -
answera. Define requirements for the product
b. Examine Solution option for development
c. Ask people what they would buy (CORRECT)
d. Consult a Solution Architect on creating a sustainable product
What is an example of a question that the Product Manager might ask during the
disocver and define phase of Design Thinking? - answera. Should we build or buy?
(INCORRECT)
b. How do we communicate our business model?
c. How do we create a plan for the future? (INCORRECT)
d. Which Features should we remove?
Which activity does a Product Manager perform to support different functions in product
delivery? - answera. Build Solution Architecture
b. Finalize sales contracts (INCORRECT)
c. Support Team management (INCORRECT)
d. Review legal agreements
What is one of the key factors that determines the value of a market segment? -
answera. Total cost of ownership
b. Historical value of the segment
c. Market research data
d. Amount customers are willing to pay (CORRECT)
