MGT 6311 MidTerm
SERP - correct answer ✔Search Engine Results Page
First Phase of Customer Marketing Model - correct answer ✔Awareness
Cluetrain Manifesto - correct answer ✔A set of 95 theses organised as a call
to action ( CTA ) for businesses operating within a newly connected
marketplace , published in 1999 While some of the book's claims have failed
to materialise , it was an early source of guidelines for social media and
obtained a cult like following .
Market share - correct answer ✔In strategic management and marketing ,
market share is the percentage or proportion of the total available market or
market segment that is being serviced by a company .
Metric - correct answer ✔A unit of measurement .
Pay per click ( PPC ) - correct answer ✔Pay per click is advertising where
the advertiser pays only for each click on their advert , not for the opportunity
for it to be seen or displayed .
Return on investment ( ROI ) - correct answer ✔The ratio of cost to profit .
Search engine optimisation ( SEO ) - correct answer ✔SEO is the practice
that aims to specific keywords in the search engines . improve a website's
ranking for
,Short Message Service ( SMS ) - correct answer ✔Electronic messages sent
on a cellular network .
Strategy - correct answer ✔and achieve its A set of ideas that outline how a
product or brand will be positioned distribute , promote and objectives . This
guides decisions price the product or service on how to create ,
Tactic - correct answer ✔A specific action or method that contributes to
achieving a goal
Attention economy - correct answer ✔The idea that human attention is a
scarce commodity i.e. seeing attention as a limited resource .
Customer experience map - correct answer ✔A visual representation of the
customers ' flow from beginning to end of the purchase experience , including
their needs , wants , expectations and overall experience .
Customer persona - correct answer ✔A detailed description of a fictional
person to help a brand visualise a segment of its target market .
Global citizen - correct answer ✔A person who identifies as part of a world
community and works toward building the values and practices of that
community
Tribe - correct answer ✔A social group linked by a shared belief or interest .
Product - correct answer ✔An item sold by a brand .
, Story - correct answer ✔A narrative that incorporates the feelings and facts
created by your brand , intended to inspire an emotional reaction .
Business intelligence / insights - correct answer ✔Data that can help
businesses understand the factors influencing their success and how these
can be used to benefit them .
Connected customer - correct answer ✔Consumers are increasingly
connected , using ever - growing numbers of Internet - enabled devices .
These offer opportunities for data collection .
Current indicators - correct answer ✔Information from the present time that
can help businesses to understand their customer and themselves .
Customer intelligence - correct answer ✔The process of gathering and
analysing information about customers to improve customer relationships and
allow for more strategic business decisions .
Data intelligence - correct answer ✔The process of gathering and analysing
data from all available sources to improve customer relationships and make
more strategic business decisions .
Disruption - correct answer ✔When a disruptive innovation changes the
market and displaces established players .
Dynamic data - correct answer ✔Data that is constantly updated and
evaluated to provide a dynamic , changing view of the customer .
Future / leading indicators - correct answer ✔Information that can help a
brand to make decisions about the future .
SERP - correct answer ✔Search Engine Results Page
First Phase of Customer Marketing Model - correct answer ✔Awareness
Cluetrain Manifesto - correct answer ✔A set of 95 theses organised as a call
to action ( CTA ) for businesses operating within a newly connected
marketplace , published in 1999 While some of the book's claims have failed
to materialise , it was an early source of guidelines for social media and
obtained a cult like following .
Market share - correct answer ✔In strategic management and marketing ,
market share is the percentage or proportion of the total available market or
market segment that is being serviced by a company .
Metric - correct answer ✔A unit of measurement .
Pay per click ( PPC ) - correct answer ✔Pay per click is advertising where
the advertiser pays only for each click on their advert , not for the opportunity
for it to be seen or displayed .
Return on investment ( ROI ) - correct answer ✔The ratio of cost to profit .
Search engine optimisation ( SEO ) - correct answer ✔SEO is the practice
that aims to specific keywords in the search engines . improve a website's
ranking for
,Short Message Service ( SMS ) - correct answer ✔Electronic messages sent
on a cellular network .
Strategy - correct answer ✔and achieve its A set of ideas that outline how a
product or brand will be positioned distribute , promote and objectives . This
guides decisions price the product or service on how to create ,
Tactic - correct answer ✔A specific action or method that contributes to
achieving a goal
Attention economy - correct answer ✔The idea that human attention is a
scarce commodity i.e. seeing attention as a limited resource .
Customer experience map - correct answer ✔A visual representation of the
customers ' flow from beginning to end of the purchase experience , including
their needs , wants , expectations and overall experience .
Customer persona - correct answer ✔A detailed description of a fictional
person to help a brand visualise a segment of its target market .
Global citizen - correct answer ✔A person who identifies as part of a world
community and works toward building the values and practices of that
community
Tribe - correct answer ✔A social group linked by a shared belief or interest .
Product - correct answer ✔An item sold by a brand .
, Story - correct answer ✔A narrative that incorporates the feelings and facts
created by your brand , intended to inspire an emotional reaction .
Business intelligence / insights - correct answer ✔Data that can help
businesses understand the factors influencing their success and how these
can be used to benefit them .
Connected customer - correct answer ✔Consumers are increasingly
connected , using ever - growing numbers of Internet - enabled devices .
These offer opportunities for data collection .
Current indicators - correct answer ✔Information from the present time that
can help businesses to understand their customer and themselves .
Customer intelligence - correct answer ✔The process of gathering and
analysing information about customers to improve customer relationships and
allow for more strategic business decisions .
Data intelligence - correct answer ✔The process of gathering and analysing
data from all available sources to improve customer relationships and make
more strategic business decisions .
Disruption - correct answer ✔When a disruptive innovation changes the
market and displaces established players .
Dynamic data - correct answer ✔Data that is constantly updated and
evaluated to provide a dynamic , changing view of the customer .
Future / leading indicators - correct answer ✔Information that can help a
brand to make decisions about the future .
