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Sumario Marketing. Todo lo que necesitas saber(Kotler) Parte 2

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27-07-2024
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2023/2024

Todo lo que necesitas saber sobre Marketing parte 2:fundamentos psicológicos del Marketing, comportamiento humano y del cliente, criterios de segmentación de mercado, criterios de selección de mercado, análisis del comportamiento del consumidor, sistema de información en el Marketing, niveles del producto, oferta y demanda, estudio de la marca, planeación, estrategias de venta y mucho más.

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Uploaded on
July 27, 2024
Number of pages
45
Written in
2023/2024
Type
Summary

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,
,Comportamiento del cliente :
 Tipo De Usuario: No Usuario, Exusuario, Usuario En
Potencia
 Intensidad De Uso: Usuario Por Primera Vez, Usuario
Regular
 Volumen De Compra: Usuario Ocasional, Gran Usuario
 Motivación De Compra: Leve, Medio, Fuerte
 Frecuencia De Compra: Semanal, Quincenal
 Lugar De Compra: Hipermercados, Supermercados,
Tienda Tradicional,...

,  Tamaño de la empresa:Pequeña, mediana, grande.
 Tipo de Organización:Fabricante, mayorista, minorista
 Tipo de corporación:Gubernamental, privada, mixta,
 Tipo de objeto social:Entidad ánimo lucro, si ánimo lucro,
fundación etc..
 Ubicación relativa:Cerca, lejos
 Promedio tamaño de pedido:Pequeñas cantidades, grandes
cantidades
 Historial crediticio :Bueno , malo
 Frecuencia de servicio:Intervalos cortos, mediano, largos
 Confiabilidad:Alta, baja
 Aplicación de producto:mantenimiento, producción,
componente, implementación
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