Telus Rater Exam Questions With 100%
Correct Answers
AC CORRECT ANSWERS Ad Creative; The Ad Creative is an advertisement that can appear
LP CORRECT ANSWERS Landing Page; Where you're sent when you click the AC. The first page that appears.
Query CORRECT ANSWERS A word or phrase searched for
User Intent CORRECT ANSWERS What the user is actually searching for.
Content Page CORRECT ANSWERS The webpage that the user is currently visiting
Business Page CORRECT ANSWERS A page the advertiser specifically wants the audience to visit
In-Market CORRECT ANSWERS When the user is in the market for a product or service
Do all queries have the approximate location provided? CORRECT ANSWERS No
Exact Intent CORRECT ANSWERS An ad might address the user's exact intent
Nearby Intent CORRECT ANSWERS An ad that offers the user an approximate solution
or something that usually goes with the queried item.
Only Topical Connection CORRECT ANSWERS An ad might offer something that is topically related to the query, but does not address the nearby intent at all
Substitutability CORRECT ANSWERS An ad might offer the user a product or service that is not exactly what the user queried for. For example, for the user query [lg fridge freezer], an ad of [samsung fridge freezer] might show up. When the ad presents a product or service that has some difference to the queried one, you will have to carefully
assess how well the advertised product or service is connected to the user's original query.
Reasonable Substitute CORRECT ANSWERS When the user indicates that they want a
certain product / service from a certain brand or provider, and the ad appears to offer the same or a very similar product / service from a different brand, provider or competitor, you should generally consider this as a reasonable substitute / alternative to
the queried product / service.
Correct Answers
AC CORRECT ANSWERS Ad Creative; The Ad Creative is an advertisement that can appear
LP CORRECT ANSWERS Landing Page; Where you're sent when you click the AC. The first page that appears.
Query CORRECT ANSWERS A word or phrase searched for
User Intent CORRECT ANSWERS What the user is actually searching for.
Content Page CORRECT ANSWERS The webpage that the user is currently visiting
Business Page CORRECT ANSWERS A page the advertiser specifically wants the audience to visit
In-Market CORRECT ANSWERS When the user is in the market for a product or service
Do all queries have the approximate location provided? CORRECT ANSWERS No
Exact Intent CORRECT ANSWERS An ad might address the user's exact intent
Nearby Intent CORRECT ANSWERS An ad that offers the user an approximate solution
or something that usually goes with the queried item.
Only Topical Connection CORRECT ANSWERS An ad might offer something that is topically related to the query, but does not address the nearby intent at all
Substitutability CORRECT ANSWERS An ad might offer the user a product or service that is not exactly what the user queried for. For example, for the user query [lg fridge freezer], an ad of [samsung fridge freezer] might show up. When the ad presents a product or service that has some difference to the queried one, you will have to carefully
assess how well the advertised product or service is connected to the user's original query.
Reasonable Substitute CORRECT ANSWERS When the user indicates that they want a
certain product / service from a certain brand or provider, and the ad appears to offer the same or a very similar product / service from a different brand, provider or competitor, you should generally consider this as a reasonable substitute / alternative to
the queried product / service.
