Revenue management Exam Questions & Answers 100% Correct
Revenue management is - ANSWER-Selling the right product at the right time to the right cuztomer at the right place at the rivht price Revenue management techniques - ANSWER-Differentiation, market segmentation, optimal balance between price and quality, influence availablity, choosing the right distribution channel Right product: - ANSWER-Differentiation (differentiate your product from competitors) Right customer: - ANSWER-Market segmentation (finding the right market segment to serve) Right price: - ANSWER-Optimal balance between price and quality Right time: - ANSWER-Influence availability (of the product on the market. ex: stake controls) Right place: - ANSWER-Choosing the right distribution channels (IDS&GDS)
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revenue management is answer selling the right
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