Business Research Methodology Summary

Business Research Methodology
Summary

business research types - correct
answer-1. Basic research
2. Applied research

Theory of Reasoned Action (TRA) -
correct answer-behavior<behavioral
intention<attitude toward
action+subjective norms

Theory of Planned Behavior (TPB) -
correct
answer-behavior<intention<behavioral
attitude+subjective norms+perceived
behavioral control

abstract ladder of abstraction - correct
answer-concepts>proposition>theory

, empirical ladder of abstraction - correct
answer-variables>hypothesis>research

deductive reasoning - correct
answer-theory>hypothesis>observation>
confirmation

inductive reasoning - correct
answer-observation>pattern>tentative
hypothesis>theory

easier problem complexity - correct
answer--recurring situation
-dramatic change
-isolated symptoms
-consistent symptoms

harder problem complexity - correct
answer--new situation
-subtle changes
-scattered symptoms
-ambiguous symptoms