Marketing Final 5
Size, appearance, and format - ANS-When a Responsive Display Ad is automatically
assembled, what's adjusted to fit the ad slot?
Size, appearance, and format
Format, appearance, and external links
Format, image sizes, and external links
Size, external links, and font
exact branding requirements - ANS-When deciding between Responsive Display Ads
and uploaded ads, when would you opt for control rather than for efficiency?
When your ads must meet exact branding requirements.
When you want ads that serve in all ad slot sizes.
When your ad has exceeded budget and you must cut costs.
When performance is your primary goal.
faster and safer - ANS-When should you use AMPHTML ads? (Choose two.)
When your goal is to provide faster ad experiences.
When your goal is to maximize the reach and scale of your campaign.
When your goal is maximum creative control.
When your goal is to provide safer ad experiences.
performance - ANS-When should you use responsive display ads?
When your ads will only be run in banner-eligible slots.
When your primary goal is to control the look and feel of your ads
When your primary goal is performance.
When your primary goal is meeting branding requirements.
Target impression share - ANS-When visibility is the campaign goal, which bidding
strategy should an advertiser choose?
Enhanced cost-per-click (eCPC)
Maximize Conversions
Target impression share
Maximize clicks
, Responsive Display Ads - ANS-Which Display Ad format adjusts to available ad space?
AMPHTML ads
Image ads
Responsive Display Ads
Uploaded ads
Responsive - ANS-Which Display Ad format automatically creates ads from uploaded
headlines, logos, images, and videos?
AMPHTML ads
Image ads
Responsive Display Ads
Uploaded ads
Responsive Display - ANS-Which Display Ad format runs in both native and non-native
inventory?
Uploaded ads
Responsive Display Ads
AMPHTML ads
Image ads
AMPHTML ads - ANS-Which Display Ad format should you use if you're concerned
about malware and want a secure ad experience across platforms?
Image ads
AMPHTML ads
Responsive Display Ads
Search ads
machine and auction time - ANS-You can leverage Google Ads' automated bidding
strategy to help get the most from your advertising budget.
What are two benefits of using automated bidding? (Choose two.)
Manual control
Machine learning
Bidding suggestions
Sitelink extensions
Size, appearance, and format - ANS-When a Responsive Display Ad is automatically
assembled, what's adjusted to fit the ad slot?
Size, appearance, and format
Format, appearance, and external links
Format, image sizes, and external links
Size, external links, and font
exact branding requirements - ANS-When deciding between Responsive Display Ads
and uploaded ads, when would you opt for control rather than for efficiency?
When your ads must meet exact branding requirements.
When you want ads that serve in all ad slot sizes.
When your ad has exceeded budget and you must cut costs.
When performance is your primary goal.
faster and safer - ANS-When should you use AMPHTML ads? (Choose two.)
When your goal is to provide faster ad experiences.
When your goal is to maximize the reach and scale of your campaign.
When your goal is maximum creative control.
When your goal is to provide safer ad experiences.
performance - ANS-When should you use responsive display ads?
When your ads will only be run in banner-eligible slots.
When your primary goal is to control the look and feel of your ads
When your primary goal is performance.
When your primary goal is meeting branding requirements.
Target impression share - ANS-When visibility is the campaign goal, which bidding
strategy should an advertiser choose?
Enhanced cost-per-click (eCPC)
Maximize Conversions
Target impression share
Maximize clicks
, Responsive Display Ads - ANS-Which Display Ad format adjusts to available ad space?
AMPHTML ads
Image ads
Responsive Display Ads
Uploaded ads
Responsive - ANS-Which Display Ad format automatically creates ads from uploaded
headlines, logos, images, and videos?
AMPHTML ads
Image ads
Responsive Display Ads
Uploaded ads
Responsive Display - ANS-Which Display Ad format runs in both native and non-native
inventory?
Uploaded ads
Responsive Display Ads
AMPHTML ads
Image ads
AMPHTML ads - ANS-Which Display Ad format should you use if you're concerned
about malware and want a secure ad experience across platforms?
Image ads
AMPHTML ads
Responsive Display Ads
Search ads
machine and auction time - ANS-You can leverage Google Ads' automated bidding
strategy to help get the most from your advertising budget.
What are two benefits of using automated bidding? (Choose two.)
Manual control
Machine learning
Bidding suggestions
Sitelink extensions
