CS-Display Advertising Certification
Training
Which of the following makes up the majority of ads you will see inside search engine
results: - ANS-Text ads
Which of the following ad types starts out in the traditional rectangle size, then pops out
of the page and enables the user to interact with the ad: - ANS-Sidekick ad
Which type of ad is built for with a vertical structure, scrolling up and down depending
on how the user interacts with that ad: - ANS-Filmstrip ad
Which ad variation is the primary ad type in digital display advertising? - ANS-Medium
rectangle ad
Which ad type slides website content down the main portion of the page, revealing a
bigger ad: - ANS-Pushdown ad
Which of the following is more accurate about run-of-network advertising? - ANS-It's not
an ideal option since it lacks a filter of relevance
Which of the following Display strategies ensures the most relevance when getting in
front of potential customers: - ANS-Retargeted
When developing a new Display Advertising campaign, which of the following
represents the more optimal success strategy: - ANS-Run multiple live tests with
multiple ad options to see which ones are getting the better results
Which of the following strategies allows you to eliminate a certain customer tendency
when determining if your ad should be delivered: - ANS-Behavioral targeting
What is the primary function of a Display Advertising ad network: - ANS-Provide list of
websites from which an advertiser can run Display ads
Yahoo, Google, MSN, AdBrite, and BurstMedia are all examples of: - ANS-Ad networks
Ad exchanges provide which of the following services: - ANS-Provide additional
inventory for ad networks when additional ads are required
Training
Which of the following makes up the majority of ads you will see inside search engine
results: - ANS-Text ads
Which of the following ad types starts out in the traditional rectangle size, then pops out
of the page and enables the user to interact with the ad: - ANS-Sidekick ad
Which type of ad is built for with a vertical structure, scrolling up and down depending
on how the user interacts with that ad: - ANS-Filmstrip ad
Which ad variation is the primary ad type in digital display advertising? - ANS-Medium
rectangle ad
Which ad type slides website content down the main portion of the page, revealing a
bigger ad: - ANS-Pushdown ad
Which of the following is more accurate about run-of-network advertising? - ANS-It's not
an ideal option since it lacks a filter of relevance
Which of the following Display strategies ensures the most relevance when getting in
front of potential customers: - ANS-Retargeted
When developing a new Display Advertising campaign, which of the following
represents the more optimal success strategy: - ANS-Run multiple live tests with
multiple ad options to see which ones are getting the better results
Which of the following strategies allows you to eliminate a certain customer tendency
when determining if your ad should be delivered: - ANS-Behavioral targeting
What is the primary function of a Display Advertising ad network: - ANS-Provide list of
websites from which an advertiser can run Display ads
Yahoo, Google, MSN, AdBrite, and BurstMedia are all examples of: - ANS-Ad networks
Ad exchanges provide which of the following services: - ANS-Provide additional
inventory for ad networks when additional ads are required
