Ch. 5 Unit 6: Quiz
Promotional items are also known as - ANS-giveaways
Which form of advertising is considered the most cost-effective method for selling a
home? - ANS-newspaper
What piece of information is missing from a blind ad? - ANS-The broker's identification
How should you follow up on a direct mail advertising? - ANS-Track and repeat those
campaigns that show results.
The CAN-SPAM act is federal regulation governing - ANS-unsolicited commercial
e-mails
Which of the following phrases should salesperson Brenda avoid when advertising for
one of her listings? - ANS-Christian home
Salesperson Larry is writing an advertisement for one of his listings. Which of the
following phrases should he avoid? - ANS-No wheelchairs
What kind of advertising aims at increasing sales by informing the public of the
companies capabilities? - ANS-
Which form of advertisement works well for an agent that deals with specialized
properties? - ANS-newsletters
If broker Tim advertises a property for sale that he doesn't intend to sell so that he can
attract potential buyers, Tim is practicing - ANS-Bait and switch
AIDA characteristics - ANS-Attraction, interest, desire, action
Which of the following payment arrangements are associated with the press release? -
ANS-Free advertisement
Based on the national do not call registry, how long after a company listing has expired
may a licensee call the owner to solicit business? - ANS-18 months
Promotional items are also known as - ANS-giveaways
Which form of advertising is considered the most cost-effective method for selling a
home? - ANS-newspaper
What piece of information is missing from a blind ad? - ANS-The broker's identification
How should you follow up on a direct mail advertising? - ANS-Track and repeat those
campaigns that show results.
The CAN-SPAM act is federal regulation governing - ANS-unsolicited commercial
e-mails
Which of the following phrases should salesperson Brenda avoid when advertising for
one of her listings? - ANS-Christian home
Salesperson Larry is writing an advertisement for one of his listings. Which of the
following phrases should he avoid? - ANS-No wheelchairs
What kind of advertising aims at increasing sales by informing the public of the
companies capabilities? - ANS-
Which form of advertisement works well for an agent that deals with specialized
properties? - ANS-newsletters
If broker Tim advertises a property for sale that he doesn't intend to sell so that he can
attract potential buyers, Tim is practicing - ANS-Bait and switch
AIDA characteristics - ANS-Attraction, interest, desire, action
Which of the following payment arrangements are associated with the press release? -
ANS-Free advertisement
Based on the national do not call registry, how long after a company listing has expired
may a licensee call the owner to solicit business? - ANS-18 months
