Fast Fashion and Sustainability: Challenges, Consumer Impact, and Business Recommendations

INDIVIDUAL ACADEMIC REPORT


An assignment submitted in fulfilment of the coursework for the

CHALLENGE MODULE HRL5008
“Fast Fashion”




For the Attention of
Katie Angliss & Krzysztof Kubacki



Word Count: 1100

,List of contents


LIST OF FIGURES AND TABLES

SECTION 1: INTRODUCTION


SECTION 2: Background on Fast Fashion in Young Consumers & Business

2.1 Background

2.2 Commitment to UNSDGs



SECTION 3: BARRIERS AND CHALLENGES TO OVERCOMING FAST FASHION

3.1 Current Barriers at the Consumer Level: Young generation consumers
3.1.1 Price and Personal Preference
3.1.2 Social Media Influence
3.1.3 Lack of Awareness and Ignorance of environmental impacts

3.2 Current Barriers at the Business Level
3.2.1 Cost and Competitive Advantages
3.2.2 Supply Chain Management and Outsourcing
3.2.3 Consumers’ Perception of greenwashing behaviour in the fast fashion business



SECTION 4: RECOMMENDATIONS FOR INDIVIDUALS

4.1 Recommendations at the Consumers level

4.2 Recommendations at the Business Level



SECTION 5: CONCLUSION


REFERENCES….………………………………………………………………………………………………………………….8-11

, APPENDICES

Appendix 1: Survey results of fast fashion consumption by the UK age group

Appendix 2: UNSDGs Target 9 - Industry, Innovation and Infrastructure

Appendix 3: UNSDGs Target 10 - Reduced Inequalities


Appendix 4: UNSDGs Target 12 – Responsible Consumption and Production……………………………15