ICT IGCSE Theory – Revision Presentation
Audience
• 9.1 Audience Appreciation
• 9.2 Legal, Moral, Ethical and Cultural Appreciation
Chapter 9: Audience
WWW.YAHMAD.CO.UK
, ICT IGCSE Theory – Revision Presentation
Audience
Audience Appreciation
It is very important to tailor an ICT solution to the proposed audience. A number of factors
need to be taken into consideration to ensure the ICT solution is suitable for its target
audience.
Chapter 9: Audience
The following methods can be used to find out more Once the ICT team are aware of
about the potential target audience. the customer needs then they
can take the following into
• Interviews
consideration:
• Questionnaires
• Market Research
Use of Language
Based on the research the ICT team will have a
clearer idea about the following factors: Use of colours
Usability
Target Audience Age Audience Experience Level of complexity
Audience
Audience Expectations
Expectation Audience Knowledge Use of multimedia and
interactive content
WWW.YAHMAD.CO.UK
Audience
• 9.1 Audience Appreciation
• 9.2 Legal, Moral, Ethical and Cultural Appreciation
Chapter 9: Audience
WWW.YAHMAD.CO.UK
, ICT IGCSE Theory – Revision Presentation
Audience
Audience Appreciation
It is very important to tailor an ICT solution to the proposed audience. A number of factors
need to be taken into consideration to ensure the ICT solution is suitable for its target
audience.
Chapter 9: Audience
The following methods can be used to find out more Once the ICT team are aware of
about the potential target audience. the customer needs then they
can take the following into
• Interviews
consideration:
• Questionnaires
• Market Research
Use of Language
Based on the research the ICT team will have a
clearer idea about the following factors: Use of colours
Usability
Target Audience Age Audience Experience Level of complexity
Audience
Audience Expectations
Expectation Audience Knowledge Use of multimedia and
interactive content
WWW.YAHMAD.CO.UK
