2024 Questions and Answers
Reception Theory - Answer>> Dominant, Negotiated and
Oppositional
Hall suggested three hypothetical interpretive codes or positions
for reader of the text
Hypodermic needle theory - Answer>> A theory that is directly
received and accepted by the audience
Cultivation Theory - Answer>> over time audiences are effected
by the media.
Van Zoonen - Answer>> Gender and Power
Gender and discourse
Discourse- written or spoken communication or debate
Judith Butler - Answer>> performativity is shown by sex and
gender. gender is an act/ performance.
Bell Hooks - Answer>> Feminism theory
Todorov - Answer>> narrative structure
Goffman - Answer>> the focusing of gender representation in
advertising with men and women
Stuart Hall - Answer>> representation is shown through the key
aspects of stereotyping.
positive and negative