Exam (elaborations)

Pearson Edexcel A-Level Business Advanced Subsidiary UNIT 1: Marketing and people January 2024 Authentic Marking Scheme Attached

Rating

Sold

Pages

Grade

A+

Uploaded on

24-04-2024

Written in

2023/2024

Pearson Edexcel A-Level Business Advanced Subsidiary UNIT 1: Marketing and people Authentic Marking Scheme Attached

Institution

Module

Content preview

Please check the examination details below before entering your candidate information
Candidate surname Other names

Centre Number Candidate Number

Pearson Edexcel International Advanced Level
Monday 8 January 2024
Morning (Time: 2 hours) Paper
reference WBS11/01
Business  

International Advanced Subsidiary
UNIT 1: Marketing and people

You must have: Total Marks
Source Booklet (enclosed)

Instructions
•• Use black ink or ball-point pen.
Fill in the boxes at the top of this page with your name,
centre number and candidate number.
•• Answer ALL questions in Sections A, B and C.
Answer the questions in the spaces provided
– there may be more space than you need.

Information
•• The total mark for this paper is 80.
The marks for each question are shown in brackets
– use this as a guide as to how much time to spend on each question.
• Calculators may be used.
Advice
•• Read each question carefully before you start to answer it.
Try to answer every question.
• Check your answers if you have time at the end.

Turn over

P73477A
©2024 Pearson Education Ltd.
S:1/1/1/
*P73477A0116*

, SECTION A
Read Extract A in the Source Booklet before answering Question 1.

DO NOT WRITE IN THIS AREA DO NOT WRITE IN THIS AREA DO NOT WRITE IN THIS AREA
Write your answers in the spaces provided.
1 (a) Define the term ‘demand’. (Extract A, line 7)
(2)

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In 2022, average incomes in Europe increased by 4% and Meqnes’ sales in Europe
increased from 1,000 travel bags to 1,120 travel bags a week.
(b) Using this data, calculate the income elasticity of demand (YED) for Meqnes
travel bags.
(4)

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2
*P73477A0216* 

, (c) Analyse two benefits to Meqnes of having strong branding.
(6)
DO NOT WRITE IN THIS AREA DO NOT WRITE IN THIS AREA DO NOT WRITE IN THIS AREA

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3
 *P73477A0316* Turn over

, Aesthetics is one element of the design mix.
(d) Discuss the importance of aesthetics to Meqnes when designing its products.

DO NOT WRITE IN THIS AREA DO NOT WRITE IN THIS AREA DO NOT WRITE IN THIS AREA
(8)

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4
*P73477A0416* 

Report Copyright Violation

Written for

Institution: A-Level Business Studies
Study: A-Level Business Studies
Module: A-Level Business Studies

Document information

Uploaded on: April 24, 2024
Number of pages: 42
Written in: 2023/2024
Type: Exam (elaborations)
Contains: Questions & answers

Subjects

pearson edexcel a level business

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