McDonald’s Competitive Strategy
MECN7009 Principles of Management
Group Names
Names Student Number Signature
Date: 23 August 2013
, Competitive Strategy of McDonald
TABLE OF CONTENTS
MECN7009 PRINCIPLES OF MANAGEMENT........................................................................................................I
1. INTRODUCTION.....................................................................................................................................................2
COMPANY BACKGROUND............................................................................................................................................2
2. COMPETITIVE STRATEGY.................................................................................................................................2
2.1 COST LEADERSHIP................................................................................................................................................2
2.2 DIFFERENTIATION.................................................................................................................................................3
3. CONCLUSION..........................................................................................................................................................5
4. LIST OF REFERENCES.........................................................................................................................................5
Competitive Strategyi of McDoaiald 1 August 23 2013
MECN7009 Principles of Management
Group Names
Names Student Number Signature
Date: 23 August 2013
, Competitive Strategy of McDonald
TABLE OF CONTENTS
MECN7009 PRINCIPLES OF MANAGEMENT........................................................................................................I
1. INTRODUCTION.....................................................................................................................................................2
COMPANY BACKGROUND............................................................................................................................................2
2. COMPETITIVE STRATEGY.................................................................................................................................2
2.1 COST LEADERSHIP................................................................................................................................................2
2.2 DIFFERENTIATION.................................................................................................................................................3
3. CONCLUSION..........................................................................................................................................................5
4. LIST OF REFERENCES.........................................................................................................................................5
Competitive Strategyi of McDoaiald 1 August 23 2013
