CCI 150 - Exam 2 - Gary UTK Exam Study Guide

the UT magazine that a particular class creates - scoop true or false? magazines are highly demassified - true popular and entertainment style of magazines, often near checkout counters - populist style Smithsonian and national geographic type of info mag style - elitist style the need to make money to stay in business - economic imperative this is the reason there are more populist styles of magazines - Economic Imperative the term that most magazines have an online presence; include pics and vids - convergence how most magazines make most of their profit - advertising how much of a magazine is ADs - 70-80% the group of people who regularly read a particular newspaper, magazine, etc. - readership true or false? advertisers are more interested in a specific audience than a large one - true type of magazine; anything you can go buy; men's, women's, home & garden, news, etc - Consumer type of magazine; not found on newsstand, sponsored, trade-means business - non-consumer What percent of magazines are non-consumer? - 90% marketing purposed magazines - 'zines magazines that are different on where you live - place-based magazines that come with Sunday newspapers - sunday supplements magazines for people who live in specific areas - regional & city type of non-consumer magazine that helps maintain relationships - PR more engaged readers - warm medium type of newspaper that is vertical - broadsheet newspaper that opens from the side ; half the regular size - tabloids on the top half of the newspaper - above the fold the logo of the newspaper - the flag top corner, promo spots, catches your eye - the ear the inside of the magazines - the mast regular kind of advertisement in a newspaper - display advertisement big money maker ad, ex. all cars or houses, etc. - classified advertisement space left for news once the advertising is placed - news hole percent of a newspaper that are ads - 60-70% something that just happened - news interesting for people (human interest stories) - features separated and clearly labeled - opinion official opinion of the newspaper itself - editorials opinion of the person who wrote it - columns opinion of the readers - letters to the editor keep you out of having access unless you pay - pay walls big companies buy smaller ones - consolidation cluster what they buy in geographic area; helps leverage advertising sales - clustering owning more than 1 media in a market - cross-ownership not brand loyal - commoditization