DPR1503
ASSIGNMENT 2
STUDENT NO 18932886
, Contents
QUESTION 1 ................................................................................................................................ 2
Identify and explain any five key terms of PRISA’s definition of public relations. (10) .............. 2
Provide two definitions that define public relations in the same way. Then find
another definition of public relations that differs from the first two. Provide
references for all the definitions. From the three definitions, provide your own
operational definition of public relations. (5) ......................................................................... 2
In the field of public relations, social media has become a very important tool. Identify
any two social media platforms and discuss how they have been used in public
relations activities using real-life examples. (10) ...................................................................... 3
QUESTION 4 .................................................................................................................................... 4
Communication, in any context, serves to provide a platform for creating mutual
understanding and shared meaning. ............................................................................................ 4
4.2 In your own words, explain the importance of communication in a public relations context. (2) .. 5
QUESTION 5 .................................................................................................................................... 5
Explain why it was important to persuade South African citizens to wear masks by looking at
the following five principles of persuasion: (10) ............................................................................... 6
1|Page
ASSIGNMENT 2
STUDENT NO 18932886
, Contents
QUESTION 1 ................................................................................................................................ 2
Identify and explain any five key terms of PRISA’s definition of public relations. (10) .............. 2
Provide two definitions that define public relations in the same way. Then find
another definition of public relations that differs from the first two. Provide
references for all the definitions. From the three definitions, provide your own
operational definition of public relations. (5) ......................................................................... 2
In the field of public relations, social media has become a very important tool. Identify
any two social media platforms and discuss how they have been used in public
relations activities using real-life examples. (10) ...................................................................... 3
QUESTION 4 .................................................................................................................................... 4
Communication, in any context, serves to provide a platform for creating mutual
understanding and shared meaning. ............................................................................................ 4
4.2 In your own words, explain the importance of communication in a public relations context. (2) .. 5
QUESTION 5 .................................................................................................................................... 5
Explain why it was important to persuade South African citizens to wear masks by looking at
the following five principles of persuasion: (10) ............................................................................... 6
1|Page
