Summary SOCIAL MEDIA MARKETING STRATEGIES-develop your social media presence

GUIDE




Social Media
Marketing Strategy
Eight easy steps to develop your
social media presence

, Contents

Step 1: Set social media marketing goals that align to business objectives 3

Step 2: Learn everything you can about your audience 4

Step 3: Research the competition 5

Step 4: Conduct a social media audit 6

Step 5: Set up accounts and improve existing profiles 7

Step 6: Find inspiration 8

Step 7: Create a social media content calendar 8

Step 8: Test, evaluate, and adjust your strategy 10




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GUIDE / Social Media Marketing Strategy 2